Digital Advertising Glossary

Showing ads to people who previously visited your website.

New audiences similar to your existing customers.

Audiences built from your own customer data.

Automated bidding that targets a specific cost per conversion.

Automated bidding that targets a specific return on ad spend.

Methods for setting how much you'll pay for ads.

Google's rating of your ad and landing page quality (1-10).

Percentage of impressions your ads received vs. total available.

Score that determines your ad's position in search results.

Keywords that prevent your ads from showing.

Google's assessment of how useful your landing page is.

Keyword match type that shows ads for related searches.

AI-driven campaigns that run across all Google properties.

Report showing actual searches that triggered your ads.

Additional information added to text ads.

Average number of times each person sees your ad.

Setting budget at campaign level, letting Meta distribute across ad sets.

The amount you pay each time someone clicks your ad.

The cost to show your ad 1,000 times.

Revenue generated for every dollar spent on ads.

Percentage of clicks that result in a conversion.

The cost to acquire one customer or conversion.

Percentage of people who click after seeing your ad.

Code snippet that tracks user behavior on your website.

Determining which ads get credit for conversions.