Negative Keywords
Keywords that prevent your ads from showing.
Definition
Negative keywords prevent your ads from showing for irrelevant searches. They're essential for reducing wasted spend on clicks that won't convert. Reviewing search terms regularly and adding negatives is one of the highest-impact optimization activities.
Practical Tips
- Review search terms report weekly
- Add 'free', 'DIY', 'jobs' as negatives for most businesses
- Use negative keyword lists for account-wide exclusions
- Negative phrase and exact match work differently than positive
Related Terms
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