Broad Match Keywords
Keyword match type that shows ads for related searches.
Definition
Broad match is the widest keyword match type, showing your ads for searches related to your keyword, including synonyms, related topics, and variations. It maximizes reach but requires strong negative keyword management and works best with Smart Bidding.
Practical Tips
- Use broad match with Smart Bidding for best results
- Monitor search terms report closely
- Build comprehensive negative keyword lists
- Broad match finds queries you'd never think to target
Related Terms
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