Custom Audiences
Audiences built from your own customer data.
Definition
Custom Audiences let you target people who have already interacted with your business. Sources include customer lists (email/phone), website visitors (pixel data), app users, and engagement on Meta platforms. Custom audiences are the foundation for remarketing and lookalikes.
Practical Tips
- Upload customer lists regularly for freshness
- Segment by customer value for different treatment
- Use engagement audiences for warm prospecting
- Combine multiple sources for larger audiences
Related Terms
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