Your Dedicated Coach to Master Google Ads
Learn, improve, and finally master Google Ads with expert 1-on-1 guidance. Get proven strategies and hands-on training from a PPC specialist.
Struggling with Google Ads? You're not alone. Managing campaigns can be overwhelming, especially when you start out but also when you encounter declining performance, wasted ad spend. And that confusing interface leaves many business owners frustrated (if not infuriated!). As your dedicated coach, I'll guide you through every challenge with personalized 1-on-1 training.
I've more than 20 years experience as a Google Ads (formerly Google AdWords) expert and PPC specialist, I've helped dozens of entrepreneurs master their campaigns and learn how to "tame the beast". Whether you need strategic guidance or hands-on training to build your skills, you'll get proven strategies that deliver real results and a solid foundation for the future.
Why Do You Need Expert Guidance?
Stop Wasting Money on Ineffective Campaigns
Without proper guidance, most businesses waste 30-50% of their ad spend on poorly optimized campaigns. Expert guidance helps you identify and eliminate wasteful spending immediately. Most first time marketers lose pretty much the whole budget and start thinking Google Ads is a scam. It is not, it's just very hard.
Master Complex Platform Changes
Google Ads evolves constantly. Performance Max, Smart Bidding, and new targeting options can be overwhelming. With some expert PPC coaching you can stay ahead of the curve.
Build Long-term Skills, Not Dependencies
Unlike agencies that keep you dependent, having me at your side, empowers you with knowledge and confidence to manage campaigns independently.
Get Personalized Strategy for Your Business
Generic courses can't address your specific challenges. 1-on-1 coaching provides tailored solutions for your industry, budget, and goals.
Meet Your Expert
Hi, I'm Francesco – your dedicated coach with 20+ years of hands-on PPC experience. I've founded two successful ad agencies, managed tens of thousands of campaigns, and helped businesses scale from startup to 8-figures. Currently CTO at NANOS AI, I'm passionate about sharing proven strategies through personalized training.
My Expertise as Your PPC Coach:
- 20+ years managing Google Ads campaigns across all industries
- Founded and scaled two digital marketing agencies
- Managed over $50M in ad spend with proven ROI improvements
- Expert in Search, Display, Shopping, Performance Max, and YouTube Ads
- Specialized in e-commerce, lead generation, and SaaS campaigns
Google Ads Certified Expert
Specialist in Search, Display, Shopping & Performance Max
Our Process
Pre-Session Campaign Audit
Before our session, I'll review your account to identify immediate opportunities and prepare a customized agenda focused on your biggest challenges.
Live 1-on-1 Coaching Session
During our 60-minute video call, we'll work directly in your Google Ads account. I'll show you exactly what to optimize, how to structure campaigns, and share advanced PPC strategies in real-time.
Actionable Implementation Plan
You'll receive detailed notes, optimization checklists, and a step-by-step action plan. Plus, a recording of our session so you can reference everything we covered.
Ongoing Support & Follow-up
With the Accelerator program, you get email support between sessions and follow-up calls to ensure you're implementing strategies correctly and seeing results.
What Our Training Covers
Campaign Structure & Strategy
Learn how to structure campaigns for maximum performance, organize ad groups effectively, and develop winning bidding strategies.
Keyword Research & Optimization
Master keyword research, match types, negative keywords, and Quality Score optimization to reduce costs and improve ad relevance.
Ad Copy & Creative Development
Create compelling ad copy that converts, optimize headlines and descriptions, and develop effective visual assets for Display and YouTube campaigns.
Performance Max & YouTube Campaigns
Navigate Google's automated campaign types, set up Performance Max effectively, and optimize machine learning for better results.
Conversion Tracking & Analytics
Set up proper conversion tracking, understand attribution models, and use Google Analytics to measure true campaign performance.
Budget Management & Scaling
Optimize budget allocation across campaigns, identify scaling opportunities, and avoid common pitfalls when increasing ad spend.
Choose Your Program
Google Ads Power Hour
Perfect for quick wins and immediate improvements. Get expert guidance focused on your most pressing challenges.
Limited spots available each month
Google Ads Accelerator Program
Comprehensive program for serious advertisers. Master Google Ads with 10 personalized 50-minute sessions over 3 months, allowing time to implement changes and evaluate results.
Limited enrollment - Only 5 spots per month
Why Choose 1-on-1 Training Over Courses?
📖 Learning Style
Generic Google Ads Courses 📚:
Pre-recorded, one-size-fits-all content
1-on-1 Google Ads Coaching 🤝:
Personalized Google Ads coaching tailored to your specific needs
🔍 Problem Solving
Generic Google Ads Courses 📚:
Generic solutions to common Google Ads problems
1-on-1 Google Ads Coaching 🤝:
Direct solutions to your exact campaign challenges with expert PPC coaching
⚡ Implementation
Generic Google Ads Courses 📚:
Self-guided with no direct support
1-on-1 Google Ads Coaching 🤝:
Hands-on optimization in your actual Google Ads account
🎯 Strategy
Generic Google Ads Courses 📚:
General frameworks and theories
1-on-1 Google Ads Coaching 🤝:
Custom strategy based on your business goals and market
🤝 Support
Generic Google Ads Courses 📚:
Limited or no direct access to instructor
1-on-1 Google Ads Coaching 🤝:
Direct access to your Google Ads coach and email support
⏰ Time Investment
Generic Google Ads Courses 📚:
Hours of videos to watch and filter
1-on-1 Google Ads Coaching 🤝:
Focused sessions with immediate actionable steps
📈 Results
Generic Google Ads Courses 📚:
Dependent on self-implementation
1-on-1 Google Ads Coaching 🤝:
Guided implementation with expert oversight
🔄 Updates
Generic Google Ads Courses 📚:
Often outdated due to Google Ads changes
1-on-1 Google Ads Coaching 🤝:
Real-time guidance on latest features and updates
💰 Cost-Effectiveness
Generic Google Ads Courses 📚:
Lower upfront cost but more time investment
1-on-1 Google Ads Coaching 🤝:
Higher ROI through targeted, efficient learning
Is Google Ads Coaching Right For You?
Business Owners Wasting Ad Spend
Your campaigns are live but not delivering results. You're unsure why performance is declining and need an expert to identify issues. My eyes are super trained to spot all the flaws in any type of account!
Entrepreneurs Ready to Scale
You want an expert review of your strategy before scaling campaigns or launching new products. Get some strategic coaching for more confident growth.
DIY Advertisers Seeking Clarity
You're managing ads yourself but need guidance on specific optimization techniques, campaign structure, or advanced Google Ads features.
Teams Wanting Internal Expertise
You want to build internal Google Ads expertise rather than relying on agencies. Empower your team with professional coaching and save a lot of budget.
E-commerce Store Owners
You need specialized guidance on Shopping campaigns, Performance Max for e-commerce, and product feed optimization strategies.
Service-Based Businesses
You want to master lead generation campaigns, local advertising, and conversion tracking for service-based business models.
Practical, Hands-on Google Ads Coaching
No theoretical fluff - just practical, actionable Google Ads coaching. During our sessions, we'll work directly in your account, making real-time optimizations and implementing proven strategies. You'll learn by doing, not just watching.
From keyword research to bid optimization, campaign structure to conversion tracking - every lesson is grounded in real-world application. Watch as we transform your campaigns together, with clear explanations and step-by-step guidance you can immediately implement.
Beyond just Google Ads tactics, we'll discuss your broader business goals and marketing strategy. Understanding your market positioning, customer journey, and revenue objectives helps us align your ad campaigns with real business growth. It's not just about clicks and conversions - it's about building a sustainable, profitable business through smart PPC strategies.
Every coaching session is thoroughly documented with written notes, action items, and strategic recommendations. You'll receive comprehensive support materials, including optimization checklists, campaign setup guides, and best practice documents. This ensures you can easily reference and implement everything we discuss, long after our session ends.
Success Stories
"I am not new to ads in general but I have been out of the loop for many years. Francesco really explained to me the A-to-Z of what I need to do to get started with ads without blowing my budget up immediately and has offered to follow up with me once I finish setting up my campaigns. Kudos!!!"
Orlando Kalossakas
Co-founder of Toolhouse.ai
"Francesco helped me take my personal training business to the next level. I was not sure about how to run ads, what kind of images or videos to use and even the general strategy. But he empowered me and gave me the confidence to take decisions. Invaluable."
Owen Schoeman
Professional Personal Trainer
"If you're a builder, book time with Francesco. He navigated me through the monstrosity called Google Ads UI. But more importantly, he has a natural instinct for spotting marketing problems. And won't hesitate to give you a clear, objective assessment your strategy!"
David Nix
Builder
"I have discussed both Google AdWords and Meta Ads with Francesco and his expertise has been very valuable for my business. I like that he gave me advice on my entire sales funnel, not just ads alone. He is providing information that comes from his own work & tests and that feels pretty good when there is so much bad information out there. I will not hesitate to use Francesco again in the future."
Dennis Salguero
DataScienceWithDennis.com
Frequently Asked Questions
What's the difference between a consultant and a coach?
A consultant usually analyzes your account and gives you a plan to follow. A coach works alongside you so you learn how to run and improve campaigns yourself. I do both, which means you get expert advice and practical training at the same time.
Why work with a specialist?
Running ads is easy to start but hard to master. A specialist helps you avoid expensive mistakes, set things up the right way, and find strategies that actually bring results. It saves time and money compared to figuring it out alone.
What kind of support do you offer?
I provide account audits, campaign setup, keyword research, ad copy feedback, and performance reviews. Some clients want hands-on help, others prefer guided coaching. The approach depends on your goals and level of experience.
How much does coaching cost?
A single Power Hour session is $99 and is ideal if you need quick insights or fixes. For deeper training and ongoing support, the 10-session Accelerator Program is $699 and includes email support between sessions.
Do you offer ongoing help or just one-off sessions?
Both. You can book a single consultation or choose a structured program with multiple sessions. The longer programs are best if you want to build skills and confidence over time.
What makes a good ads expert?
It is not just about technical skills. A strong expert should also understand your business model and goals. I combine 20+ years of advertising experience with a practical, results-driven approach so campaigns deliver outcomes, not just clicks.
Do you also advise on other platforms like Facebook or Instagram?
Yes. While search campaigns are my specialty, I also run Meta (Facebook and Instagram) ads and can help you understand how multiple channels can work together.
How quickly can I see results?
Some improvements are visible after the first session, especially if we fix obvious issues in your account. For long-term growth, most clients benefit from several sessions where we build knowledge and refine strategies step by step.
Do you only work with advanced advertisers?
No. I work with beginners and experienced marketers alike. If you are new, I explain the basics without jargon. If you are advanced, we focus on high-level optimization.
What industries have you worked with?
I have supported e-commerce brands, SaaS companies, service providers, and more. Each industry has unique challenges but the core principles of campaign setup and optimization apply across the board.
Ready to Master Google Ads with Expert Coaching?
Stop wasting ad spend and start seeing real results. Book your Google Ads coaching session today and transform your campaigns with proven strategies.
Limited spots available each month - Book now to secure your session