Google Ads Coaching

Your Dedicated Coach to Master Google Ads

Learn, improve, and finally master Google Ads with expert 1-on-1 guidance. Get proven strategies and hands-on training from a PPC specialist with 20+ years of experience.

Book a Power Hour ($199) Accelerator Program ($1,399)

The challenge

Struggling with Google Ads?

You're not alone. Managing campaigns can be overwhelming, especially when you start out but also when you encounter declining performance, wasted ad spend. And that confusing interface leaves many business owners frustrated (if not infuriated!). As your dedicated coach, I'll guide you through every challenge with personalized 1-on-1 training.

I've more than 20 years experience as a Google Ads (formerly Google AdWords) expert and PPC specialist, I've helped dozens of entrepreneurs master their campaigns and learn how to "tame the beast". Whether you need strategic guidance or hands-on training to build your skills, you'll get proven strategies that deliver real results and a solid foundation for the future.

Why coaching

Why do you need expert guidance?

Stop Wasting Money on Ineffective Campaigns

Without proper guidance, most businesses waste 30-50% of their ad spend on poorly optimized campaigns. Expert guidance helps you identify and eliminate wasteful spending immediately. Most first time marketers lose pretty much the whole budget and start thinking Google Ads is a scam. It is not, it's just very hard.

Master Complex Platform Changes

Google Ads evolves constantly. Performance Max, Smart Bidding, and new targeting options can be overwhelming. With some expert PPC coaching you can stay ahead of the curve.

Build Long-term Skills, Not Dependencies

Unlike agencies that keep you dependent, having me at your side, empowers you with knowledge and confidence to manage campaigns independently.

Get Personalized Strategy for Your Business

Generic courses can't address your specific challenges. 1-on-1 coaching provides tailored solutions for your industry, budget, and goals.

Your coach

Meet your expert

Francesco - Google Ads Coach and AdWords Expert at AdsForMakers

Francesco

Hi, I'm Francesco -- your dedicated coach with 20+ years of hands-on PPC experience. I've founded two successful ad agencies, managed tens of thousands of campaigns, and helped businesses scale from startup to 8-figures. Currently CTO at NANOS AI, I'm passionate about sharing proven strategies through personalized training.

My Expertise as Your PPC Coach:

  • 20+ years managing Google Ads campaigns across all industries
  • Founded and scaled two digital marketing agencies
  • Managed over $50M in ad spend with proven ROI improvements
  • Expert in Search, Display, Shopping, Performance Max, and YouTube Ads
  • Specialized in e-commerce, lead generation, and SaaS campaigns
Google Ads Certified Expert Badge
Google Ads Certified Expert Specialist in Search, Display, Shopping & Performance Max

Process

Our process

1

Pre-Session Campaign Audit

Before our session, I'll review your account to identify immediate opportunities and prepare a customized agenda focused on your biggest challenges.

2

Live 1-on-1 Coaching Session

During our 60-minute video call, we'll work directly in your Google Ads account. I'll show you exactly what to optimize, how to structure campaigns, and share advanced PPC strategies in real-time.

3

Actionable Implementation Plan

You'll receive detailed notes, optimization checklists, and a step-by-step action plan. Plus, a recording of our session so you can reference everything we covered.

4

Ongoing Support & Follow-up

With the Accelerator program, you get email support between sessions and follow-up calls to ensure you're implementing strategies correctly and seeing results.

Curriculum

What our training covers

Campaign Structure & Strategy

Learn how to structure campaigns for maximum performance, organize ad groups effectively, and develop winning bidding strategies.

Keyword Research & Optimization

Master keyword research, match types, negative keywords, and Quality Score optimization to reduce costs and improve ad relevance.

Ad Copy & Creative Development

Create compelling ad copy that converts, optimize headlines and descriptions, and develop effective visual assets for Display and YouTube campaigns.

Performance Max & YouTube Campaigns

Navigate Google's automated campaign types, set up Performance Max effectively, and optimize machine learning for better results.

Conversion Tracking & Analytics

Set up proper conversion tracking, understand attribution models, and use Google Analytics to measure true campaign performance.

Budget Management & Scaling

Optimize budget allocation across campaigns, identify scaling opportunities, and avoid common pitfalls when increasing ad spend.

Programs

Choose your program

Google Ads Power Hour

$199

Perfect for quick wins and immediate improvements. Get expert guidance focused on your most pressing challenges.

Book Your Training Session

Limited spots available each month

Google Ads Accelerator Program

$1,399

Comprehensive program for serious advertisers. Master Google Ads with 10 personalized 50-minute sessions over 3 months, allowing time to implement changes and evaluate results.

Enroll in Google Ads Accelerator

Limited enrollment - Only 5 spots per month

Compare

Why choose 1-on-1 training over courses?

Generic Google Ads Courses 1-on-1 Training
Learning StylePre-recorded, one-size-fits-all contentPersonalized training tailored to your specific needs
Problem SolvingGeneric solutions to common Google Ads problemsDirect solutions to your exact campaign challenges with an expert at your side
ImplementationSelf-guided with no direct supportHands-on optimization in your actual Google Ads account
StrategyGeneral frameworks and theoriesCustom strategy based on your business goals and market
SupportLimited or no direct access to instructorDirect access to your Google Ads coach and email support
Time InvestmentHours of videos to watch and filterFocused sessions with immediate actionable steps
ResultsDependent on self-implementationGuided implementation with expert oversight
UpdatesOften outdated due to Google Ads changesReal-time guidance on latest features and updates
Cost-EffectivenessLower upfront cost but more time investmentHigher ROI through targeted, efficient learning

Learning Style

Generic Courses

Pre-recorded, one-size-fits-all content

1-on-1 Training

Personalized Google Ads coaching tailored to your specific needs

Problem Solving

Generic Courses

Generic solutions to common Google Ads problems

1-on-1 Training

Direct solutions to your exact campaign challenges with expert PPC coaching

Implementation

Generic Courses

Self-guided with no direct support

1-on-1 Training

Hands-on optimization in your actual Google Ads account

Strategy

Generic Courses

General frameworks and theories

1-on-1 Training

Custom strategy based on your business goals and market

Support

Generic Courses

Limited or no direct access to instructor

1-on-1 Training

Direct access to your Google Ads coach and email support

Time Investment

Generic Courses

Hours of videos to watch and filter

1-on-1 Training

Focused sessions with immediate actionable steps

Results

Generic Courses

Dependent on self-implementation

1-on-1 Training

Guided implementation with expert oversight

Updates

Generic Courses

Often outdated due to Google Ads changes

1-on-1 Training

Real-time guidance on latest features and updates

Cost-Effectiveness

Generic Courses

Lower upfront cost but more time investment

1-on-1 Training

Higher ROI through targeted, efficient learning

Who it's for

Is Google Ads coaching right for you?

Business Owners Wasting Ad Spend

Your campaigns are live but not delivering results. You're unsure why performance is declining and need an expert to identify issues. My eyes are super trained to spot all the flaws in any type of account!

Entrepreneurs Ready to Scale

You want an expert review of your strategy before scaling campaigns or launching new products. Get some strategic coaching for more confident growth.

DIY Advertisers Seeking Clarity

You're managing ads yourself but need guidance on specific optimization techniques, campaign structure, or advanced Google Ads features.

Teams Wanting Internal Expertise

You want to build internal Google Ads expertise rather than relying on agencies. Empower your team with professional coaching and save a lot of budget.

E-commerce Store Owners

You need specialized guidance on Shopping campaigns, Performance Max for e-commerce, and product feed optimization strategies.

Service-Based Businesses

You want to master lead generation campaigns, local advertising, and conversion tracking for service-based business models.

Yes, I Need Google Ads Coaching!

Approach

Practical, hands-on Google Ads coaching

No theoretical fluff - just practical, actionable Google Ads coaching. During our sessions, we'll work directly in your account, making real-time optimizations and implementing proven strategies. You'll learn by doing, not just watching.

From keyword research to bid optimization, campaign structure to conversion tracking - every lesson is grounded in real-world application. Watch as we transform your campaigns together, with clear explanations and step-by-step guidance you can immediately implement.

Beyond just Google Ads tactics, we'll discuss your broader business goals and marketing strategy. Understanding your market positioning, customer journey, and revenue objectives helps us align your ad campaigns with real business growth. It's not just about clicks and conversions - it's about building a sustainable, profitable business through smart PPC strategies.

Every coaching session is thoroughly documented with written notes, action items, and strategic recommendations. You'll receive comprehensive support materials, including optimization checklists, campaign setup guides, and best practice documents. This ensures you can easily reference and implement everything we discuss, long after our session ends.

Live Google Ads coaching session - optimization in real-time Google Ads coaching materials and optimization resources

Results

What clients say

I am not new to ads in general but I have been out of the loop for many years. Francesco really explained to me the A-to-Z of what I need to do to get started with ads without blowing my budget up immediately and has offered to follow up with me once I finish setting up my campaigns. Kudos!!!
Orlando Kalossakas
Orlando Kalossakas
Co-founder of Toolhouse.ai
Have hacked around with meta ads for a few years for my consulting course - mostly has gone well but finally know what I'm doing after a few sessions with Francesco - world class coaching here.
Paul Millerd
Paul Millerd
Author of "The Pathless Path"
Tripled my newsletter subscribers in 2 weeks. March 3: 1,131 subs. March 18: 3,409 subs. All using Facebook ads with the help of Francesco.
Hassan Osman
Hassan Osman
Best Seller Course Creator and Author
If you're a builder, book time with Francesco. He navigated me through the monstrosity called Google Ads UI. But more importantly, he has a natural instinct for spotting marketing problems. And won't hesitate to give you a clear, objective assessment of your strategy!
David Nix
David Nix
Builder
Francesco's expertise in ecommerce and digital marketing has been invaluable. He helped us scale multiple ecommerce businesses with his strategic approach to growth. His ability to identify opportunities and solve complex challenges made a real difference in our success.
Stefano Ramponi
Stefano Ramponi
CEO, LipsiaGroup
Francesco helped me take my personal training business to the next level. I was not sure about how to run ads, what kind of images or videos to use and even the general strategy. But he empowered me and gave me the confidence to take decisions. Invaluable.
Owen Schoeman
Owen Schoeman
Professional Personal Trainer
You know what's amazing about Francesco? He doesn't just know the ins and outs of ad platforms - he's actually been in the trenches making them work. When he explains things, it clicks. He takes all these complicated tech concepts and breaks them down into real steps you can actually use. That's pretty rare to find.
Sasha Schriber
Sasha Schriber
Disney Research
Working with Francesco has been fantastic because he did not help me only with understanding Ads, but also how to look up what my competitors are doing, plus set up technical aspects such as tracking and Google Analytics.
Filipe Miranda
Filipe Miranda
Instagram Entrepreneur
I had never run a FB ads campaign, working with Francesco meant that instead of spending hours figuring out what each option in the ads console meant, or how attribution should work, I could focus on actually launching quickly and effectively.
Fernando Torres
Fernando Torres
FBA and E-comm Expert
I have discussed both Google AdWords and Meta Ads with Francesco and his expertise has been very valuable for my business. I like that he gave me advice on my entire sales funnel, not just ads alone. He is providing information that comes from his own work & tests and that feels pretty good when there is so much bad information out there.
Dennis Salguero
Dennis Salguero
DataScienceWithDennis.com
I was struggling with my adwords campaign and Adsformaker brought me not only great guidance to get performing ads, but also made me confident managing most of it myself!
MB
Maxime B
https://mediaboost.press
It was amazing to learn from Francesco. The value of the session was great and it was so helpful to be able to show him our own Meta Ads and have him directly apply lessons and tips to it. He was very accessible via email afterward to help with follow up questions we had. I highly recommend him!
L
Lauren
Meta Ads Lesson

FAQ

Frequently asked questions

What's the difference between a consultant and a coach?

A consultant usually analyzes your account and gives you a plan to follow. A coach works alongside you so you learn how to run and improve campaigns yourself. I do both, which means you get expert advice and practical training at the same time.

Why work with a specialist?

Running ads is easy to start but hard to master. A specialist helps you avoid expensive mistakes, set things up the right way, and find strategies that actually bring results. It saves time and money compared to figuring it out alone.

What kind of support do you offer?

I provide account audits, campaign setup, keyword research, ad copy feedback, and performance reviews. Some clients want hands-on help, others prefer guided coaching. The approach depends on your goals and level of experience.

How much does coaching cost?

A single Power Hour session is $199 and is ideal if you need quick insights or fixes. For deeper training and ongoing support, the 10-session Accelerator Program is $1,399 and includes email support between sessions.

Do you offer ongoing help or just one-off sessions?

Both. You can book a single consultation or choose a structured program with multiple sessions. The longer programs are best if you want to build skills and confidence over time.

What makes a good ads expert?

It is not just about technical skills. A strong expert should also understand your business model and goals. I combine 20+ years of advertising experience with a practical, results-driven approach so campaigns deliver outcomes, not just clicks.

Do you also advise on other platforms like Facebook or Instagram?

Yes. While search campaigns are my specialty, I also run Meta (Facebook and Instagram) ads and can help you understand how multiple channels can work together.

How quickly can I see results?

Some improvements are visible after the first session, especially if we fix obvious issues in your account. For long-term growth, most clients benefit from several sessions where we build knowledge and refine strategies step by step.

Do you only work with advanced advertisers?

No. I work with beginners and experienced marketers alike. If you are new, I explain the basics without jargon. If you are advanced, we focus on high-level optimization.

What industries have you worked with?

I have supported e-commerce brands, SaaS companies, service providers, and more. Each industry has unique challenges but the core principles of campaign setup and optimization apply across the board.

Not just one industry

Industries I work with

Google Ads works differently depending on your industry. I've built hands-on experience across all of these.

Local Business Beauty & Salons Authors & Book Promotion Newsletter Growth E-commerce Consulting & Coaching SaaS Insurance Real Estate

Ready to master Google Ads with expert coaching?

Stop wasting ad spend and start seeing real results. Book your coaching session today and transform your campaigns with proven strategies.

Book Google Ads Power Hour ($199) Join Accelerator Program ($1,399)