Ad Rank
Score that determines your ad's position in search results.
Definition
Ad Rank is the value Google uses to determine your ad position and whether your ad will show at all. It's calculated using your bid, Quality Score, search context, and expected impact of extensions. Higher Ad Rank = better positions.
Ad Rank = Bid × Quality Score × Expected Impact of Extensions
Practical Tips
- You can outrank competitors with lower bids if your Quality Score is higher
- Ad extensions can significantly improve Ad Rank
- Ad Rank thresholds vary by query competitiveness
- Focus on Quality Score for sustainable ranking improvements
Related Terms
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