Search Terms Report
Report showing actual searches that triggered your ads.
Definition
The Search Terms Report shows the actual queries people searched that triggered your ads. It's essential for finding negative keywords to add and new keywords to target. Regular review is one of the most important optimization activities.
Practical Tips
- Review weekly for active campaigns
- Add irrelevant terms as negative keywords
- Find high-performing queries to add as exact match
- Use the 'Added/Excluded' column efficiently
Related Terms
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