Ad Extensions (Assets)
Additional information added to text ads.
Definition
Ad Extensions (now called Assets) add extra information to your text ads, like phone numbers, links, locations, and callouts. They increase ad size, improve CTR, and contribute to Ad Rank. Using extensions is free—you only pay for clicks.
Practical Tips
- Use all relevant extension types
- Sitelinks should go to unique, relevant pages
- Include your phone number if you take calls
- Update extensions seasonally for promotions
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