Performance Max Campaigns (PMax)
AI-driven campaigns that run across all Google properties.
Definition
Performance Max is Google's fully automated campaign type that runs ads across Search, Display, YouTube, Gmail, Discover, and Maps from a single campaign. You provide assets and goals; Google's AI handles targeting, bidding, and placement optimization.
Practical Tips
- Provide high-quality creative assets in all formats
- Set realistic CPA or ROAS targets
- Use audience signals to guide the algorithm
- PMax works best with strong conversion data
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