Target CPA Bidding
Automated bidding that targets a specific cost per conversion.
Definition
Target CPA is a Smart Bidding strategy where you set your desired cost per acquisition and Google automatically adjusts bids to achieve that target. It uses machine learning to optimize bids for each auction based on likelihood to convert.
Practical Tips
- Need 30+ conversions/month for best results
- Set realistic targets based on historical data
- Start with a target 10-20% above current CPA
- Give the algorithm 2-4 weeks to learn
Related Terms
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