Bidding Strategies
Methods for setting how much you'll pay for ads.
Definition
Bidding strategies determine how you pay for ads and what you optimize for. Options range from manual CPC (you set each bid) to automated strategies like Target CPA, Target ROAS, and Maximize Conversions. The right strategy depends on your goals and data volume.
Practical Tips
- Start with manual or enhanced CPC while learning
- Switch to automated bidding after 30+ conversions/month
- Target CPA works well for lead gen
- Target ROAS is ideal for ecommerce with varying product values
Related Terms
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