Target ROAS Bidding
Automated bidding that targets a specific return on ad spend.
Definition
Target ROAS is a Smart Bidding strategy where you set your desired return on ad spend and Google adjusts bids to maximize conversion value at that target. Ideal for ecommerce and businesses where conversions have different values.
Practical Tips
- Requires conversion value tracking
- Need significant conversion volume for accuracy
- Start with a target based on historical ROAS
- Account for profit margins when setting targets
Related Terms
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