Quality Score
Google's rating of your ad and landing page quality (1-10).
Definition
Quality Score is Google's assessment of your ad quality on a scale of 1-10. It's based on expected CTR, ad relevance, and landing page experience. Higher Quality Scores lead to lower CPCs and better ad positions. It's one of the most important factors in Google Ads success.
Industry Benchmarks
Aim for 7+ on brand keywords, 5+ on non-brand. Anything below 5 needs immediate attention.
Aim for 7+ on brand keywords, 5+ on non-brand. Anything below 5 needs immediate attention.
Practical Tips
- Include your target keyword in Headline 1
- Create dedicated landing pages for each ad group
- Improve page load speed for better landing page scores
- Break large ad groups into tighter themed groups
Related Terms
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