Click-Through Rate (CTR)
Percentage of people who click after seeing your ad.
Definition
Click-Through Rate measures the percentage of impressions that result in clicks. High CTR indicates your ad is relevant and compelling to your audience. CTR directly impacts Quality Score on Google and relevance scores on Meta.
CTR = (Clicks / Impressions) × 100
Industry Benchmarks
Search ads: 3-5% good, 5%+ excellent. Display: 0.5-1%. Social: 1-2%.
Search ads: 3-5% good, 5%+ excellent. Display: 0.5-1%. Social: 1-2%.
Practical Tips
- Include keywords in your ad headlines
- Use numbers and specific benefits
- Test multiple ad variations
- Strong CTAs improve CTR significantly
Related Terms
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