Google Ads Hub

Everything you need to
run Google Ads that work

1:1 coaching, vertical guides, and in-depth tutorials — all in one place. Stop guessing, start converting.

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Coaching & Services

Work with Francesco on Google Ads

1:1 sessions tailored to your business type, budget, and goals.

Google Ads Coaching 1:1 sessions to plan, build, and fix your campaigns. Google Ads for E-commerce Shopping campaigns, Performance Max, and ROAS optimisation. Google Ads for SaaS Demand capture and demo lead-gen for SaaS founders. Google Ads for Course Creators Drive enrolments with search and YouTube intent targeting. Google Ads for Freelancers Win high-value clients with targeted search campaigns. Google Ads for Authors Sell books and grow your audience with Google search ads. Google Ads for Fitness Coaches Fill your calendar with local and national search ads. Fix My Google Ads Diagnose why your campaigns are underperforming — fast.

Guides & Tutorials

Google Ads strategy, explained

Deep-dives on keywords, bidding, campaign types, and more.

Google Ads Match Types in 2026 Exact, phrase, and broad match explained — with budget allocation strategy. Broad Match in 2026: When It Works The conditions broad match needs to succeed, and when to avoid it. Advanced Shopping Campaigns (ASC) Complete setup checklist and optimisation guide for ecommerce. The Price + Area Keyword Strategy A contrarian keyword approach for small-budget advertisers. Search Terms → Infinite SEO Content Use your Google Ads search term report as a content brief factory. Performance Marketing Masterclass The complete 2026 guide to running ads that actually convert.

FAQ

Common questions about Google Ads

What does Google Ads coaching involve?

1:1 Zoom sessions where we work directly in your Google Ads account — building campaigns, fixing what's broken, and teaching you how to make decisions confidently. No slide decks; we work live.

How long does it take to see results from Google Ads?

Search campaigns can drive leads within days of launch. Performance Max and Shopping campaigns typically need 4–6 weeks of data before Smart Bidding stabilises. The speed depends on your budget, niche, and account history.

What budget do I need to start Google Ads?

Most niches are workable from $500–$1,000/month. Highly competitive verticals (legal, finance, insurance) need more. During coaching we'll calculate a realistic floor for your specific market before you spend a cent.

Do you help with Google Ads for e-commerce?

Yes. Francesco works with Shopify and WooCommerce stores on Shopping campaigns, Performance Max, and ROAS-focused strategies. See the dedicated Google Ads for E-commerce page.

Can Google Ads work for a small local business?

Absolutely — local search campaigns often have lower CPCs and very high intent. The Price + Area keyword strategy (linked above) was designed specifically for this scenario.