Your coach

Your Course Marketing Coach

Hi, I'm Francesco -- a Google Ads specialist with 15+ years of experience helping course creators and educators scale their online businesses. I've helped hundreds of instructors build profitable course businesses through strategic online marketing, optimized sales funnels, and effective student acquisition campaigns.

Whether you're launching your first course, struggling with low conversion rates, or want to scale beyond organic reach, my specialized coaching will give you the strategies to attract ideal students and build a thriving online education business.

What you get

Course Creator Google Ads Power Hour

✓ 60-minute 1-on-1 coaching focused on YOUR course business and campaigns.
✓ Student acquisition funnel optimization and enrollment strategies.
✓ Course sales funnel setup and conversion optimization.
✓ Lead magnet and free course strategies for audience building.
✓ Keyword strategy for educational and learning-focused search terms.
✓ Landing page optimization for course sign-ups and sales.
✓ Audience targeting for students and professional learners.
✓ Course launch campaign strategies and timing optimization.
✓ Hands-on optimization in your account with real-time explanations.
✓ Written action plan and session recording for future reference.

Book Your Course Creator Session

Limited spots available for course creator coaching.

Go deeper

Course Creator Growth Accelerator (4 Sessions)

$699

✓ Four intensive 60-minute course marketing focused sessions.
✓ Complete student acquisition and course sales strategy development.
✓ Advanced funnel optimization for course launches and evergreen sales.
✓ Multi-platform advertising strategy (Google, YouTube, Facebook integration).
✓ Course pricing optimization and positioning strategies.
✓ Email marketing automation and nurture sequence integration.
✓ Email support between sessions for ongoing guidance.
✓ Complete transformation of your course marketing strategy.

Join Course Creator Accelerator

Limited enrollment for maximum attention.

Process

Your Course Marketing Journey

Course & Funnel Audit

Comprehensive review of your course offerings, sales funnel, and current marketing efforts.

Student Acquisition Strategy

Create a customized Google Ads strategy aligned with your course topics and target students.

Implementation & Scaling

Hands-on implementation with ongoing optimization for consistent course enrollments.

Why specialized

Why Choose Specialized Course Creator Coaching?

Student-Focused Targeting

Learn to identify and reach your ideal students through precise audience targeting, educational keywords, and learning-intent signals that drive quality enrollments.

Course Sales Funnel Mastery

Optimize your entire student journey from discovery to enrollment. Master lead magnets, free courses, webinars, and sales pages that convert browsers into students.

Launch & Evergreen Strategies

Whether you're doing course launches or evergreen sales, learn the advertising strategies that work for each model and how to optimize for maximum revenue.

Educational Content Marketing

Leverage Google's ecosystem including YouTube ads, educational search campaigns, and content marketing that establishes authority and drives course sales.

Who it's for

Perfect For Course Creators Who...

Struggle with Course Sales

You've created a great course but are struggling to attract students and generate consistent enrollments.

Want to Scale Beyond Organic

You've had some success with organic marketing but need paid advertising to reach more students and scale your business.

Need Better Lead Generation

You want to build an email list of potential students and nurture them into course buyers through strategic lead magnets and funnels.

Plan Course Launches

You're planning a course launch or want to optimize your existing evergreen course sales with strategic advertising campaigns.

Start Your Course Creator Journey

Results

Success Stories from Course Creators

Have hacked around with meta ads for a few years for my consulting course - mostly has gone well but finally know what I'm doing after a few sessions with Francesco - world class coaching here.

Paul Millerd

Author of "The Pathless Path"

Tripled my newsletter subscribers in 2 weeks 🙌 • March 3: 1,131 subs • March 18: 3,409 subs All using Facebook ads with the help of @giftedio

Hassan Osman

Best Seller Course Creator and Author

You know what's amazing about Francesco? He doesn't just know the ins and outs of ad platforms - he's actually been in the trenches making them work. When he explains things, it clicks. He takes all these complicated tech concepts and breaks them down into real steps you can actually use. That's pretty rare to find.

Sasha Schriber

Disney Research

Working with Francesco has been fantastic because he did not help me only with understanding Ads, but also how to look up what my competitors are doing, plus set up technical aspects such as tracking and Google Analytics. It was nice to learn also, Ads needs their one time to warm up the clients, so the right strategy and funnel needs to be in place. Can only recommend - work with Francesco.

Filipe Miranda

Instagram Entrepreneur

FAQ

Course Creator Google Ads FAQ

What's different about Google Ads for course creators?

Course creator marketing requires understanding of educational search behavior, student decision-making processes, and longer consideration cycles. You need to focus on building trust, demonstrating value, and nurturing leads through educational content.

Should I offer free courses as lead magnets?

Free courses and lead magnets can be highly effective for course creators. I'll help you design lead magnets that attract your ideal students and create nurture sequences that convert free users into paid course students.

How do I target people interested in learning?

Educational targeting involves in-market audiences for education, learning-focused keywords, and targeting based on career goals and skill development interests. I'll show you how to reach motivated learners ready to invest in education.

What's better: course launches or evergreen sales?

Both models work, and the choice depends on your content, audience, and business goals. I'll help you determine the best approach for your course and optimize your advertising strategy accordingly.

How do I compete with free content online?

Successful course marketing focuses on transformation, structured learning, and outcomes rather than just information. I'll help you position your course as a solution that delivers results, not just content.

What landing page converts best for courses?

Course landing pages need to address learning objectives, outcomes, social proof, and overcome common objections. I'll help you create landing pages that convert visitors into students through compelling copy and design.

Google Ads Coaching for Course Creators & Online Educators