Google Ads Coaching for eCommerce Founders
Scale your online store profitably with expert Google Ads guidance. As an eCommerce-focused Google Ads specialist, I'll help you master Shopping campaigns, Performance Max, and conversion optimization to drive more sales and increase your ROAS.
Whether you're struggling with product feed optimization, Shopping campaign structure, or tracking eCommerce conversions, my specialized coaching will give you the strategies and confidence to grow your online business effectively.
Your eCommerce Google Ads Coach
Hi, I'm Francesco – a Google Ads specialist with 15+ years of experience helping eCommerce businesses scale profitably. I've managed millions in ad spend for online stores, optimized thousands of Shopping campaigns, and helped countless eCommerce founders achieve sustainable growth through strategic Google Ads management.
eCommerce Google Ads Specialist
Expert in Shopping, Performance Max & eCommerce Conversion Tracking
eCommerce Google Ads Power Hour
Limited spots available for eCommerce coaching.
eCommerce Google Ads Accelerator (4 Sessions)
Limited enrollment for maximum attention.
Your eCommerce Google Ads Journey
Store & Campaign Audit
Comprehensive review of your online store, current campaigns, and Google Merchant Center setup.
Strategy Development
Create a customized Google Ads strategy aligned with your eCommerce goals and profit margins.
Implementation & Optimization
Hands-on implementation of campaigns with ongoing optimization for maximum ROAS.
Why Choose Specialized eCommerce Coaching? 🛒
Shopping Campaign Mastery
Learn to optimize product feeds, manage inventory-based bidding, and structure campaigns for maximum visibility and profitability.
Performance Max for eCommerce
Master the latest Google Ads campaign type specifically designed for eCommerce, including asset optimization and audience targeting.
Profit-First Approach
Focus on ROAS and profit margins, not just traffic. Learn to track and optimize for actual business growth, not vanity metrics.
Seasonal Strategy
Develop strategies for peak seasons, inventory management, and promotional campaigns that drive sales while maintaining profitability.
Perfect For eCommerce Founders Who...
Struggle with Shopping Campaigns
Your products aren't showing up in Google Shopping or you're not getting the ROAS you need to scale profitably.
Need Better Product Feed Optimization
Your Merchant Center has issues, or your product data isn't optimized for maximum visibility and performance.
Want to Scale Profitably
You're ready to invest more in ads but need expert guidance to maintain healthy margins while increasing revenue.
Need Performance Max Expertise
You want to leverage Google's newest campaign type but need guidance on setup, optimization, and asset creation.
Success Stories from eCommerce Clients
"Francesco's expertise in ecommerce and digital marketing has been invaluable. He helped us scale multiple ecommerce businesses with his strategic approach to growth. His ability to identify opportunities and solve complex challenges made a real difference in our success."
Stefano Ramponi
CEO, LipsiaGroup
"I had never run a FB ads campaign, working with Francesco meant that instead of spending hours figuring out what each option in the ads console meant, or how attribution should work, I could focus on actually launching quickly and effectively, I highly recommend working with Francesco"
Fernando Torres
FBA and E-comm expert
"If you're a builder, book time with Francesco. He navigated me through the monstrosity called Google Ads UI. But more importantly, he has a natural instinct for spotting marketing problems. And won't hesitate to give you a clear, objective assessment your strategy!"
David Nix
Builder
"You know what's amazing about Francesco? He doesn't just know the ins and outs of ad platforms - he's actually been in the trenches making them work. When he explains things, it clicks. He takes all these complicated tech concepts and breaks them down into real steps you can actually use. That's pretty rare to find."
Sasha Schriber
Disney Research
Ready to scale your store profitably?
eCommerce Google Ads FAQ
What's different about Google Ads for eCommerce?
eCommerce Google Ads requires specialized knowledge of Shopping campaigns, product feeds, Performance Max, and profit-based optimization. Unlike service businesses, you need to consider inventory, seasonality, and ROAS at the product level.
How do Shopping campaigns work?
Shopping campaigns display your products directly in Google search results with images, prices, and store information. They require a properly optimized Google Merchant Center feed and strategic campaign structure for maximum performance.
What is Performance Max and should I use it?
Performance Max is Google's newest campaign type that uses AI to show your products across all Google properties. When set up correctly with quality assets and proper audience signals, it can significantly boost eCommerce performance.
How do I track eCommerce conversions properly?
Proper eCommerce tracking requires setting up enhanced ecommerce events, conversion values, and attribution models that account for your customer journey. I'll help you implement comprehensive tracking for accurate ROAS measurement.
What ROAS should I expect from Google Ads?
ROAS varies by industry, product margins, and competition. A good starting point is 4:1 (400% ROAS), but the key is understanding your profit margins and customer lifetime value to set realistic and profitable targets.
How do you optimize product feeds?
Product feed optimization involves improving titles, descriptions, categories, and custom labels for better visibility and relevance. I'll show you how to structure your feed data for maximum performance across all campaign types.