Your coach

Your eCommerce Google Ads Coach

Hi, I'm Francesco -- a Google Ads specialist with 15+ years of experience helping eCommerce businesses scale profitably. I've managed millions in ad spend for online stores, optimized thousands of Shopping campaigns, and helped countless eCommerce founders achieve sustainable growth through strategic Google Ads management.

Whether you're struggling with product feed optimization, Shopping campaign structure, or tracking eCommerce conversions, my specialized coaching will give you the strategies and confidence to grow your online business effectively.

Single session

eCommerce Google Ads Power Hour

$199

✓ 60-minute 1-on-1 coaching focused on YOUR eCommerce store and campaigns.
✓ Complete audit of your Shopping campaigns and product feed optimization.
✓ Performance Max campaign setup and optimization strategies.
✓ eCommerce conversion tracking and attribution modeling guidance.
✓ Product segmentation and bidding strategies for maximum ROAS.
✓ Google Merchant Center optimization and feed troubleshooting.
✓ Seasonal campaign planning and inventory management strategies.
✓ eCommerce-specific landing page and user experience optimization.
✓ Hands-on optimization in your account with real-time explanations.
✓ Written action plan and session recording for future reference.

Book Your eCommerce Session

4-pack

eCommerce Google Ads Accelerator (4 Sessions)

$699

✓ Four intensive 60-minute eCommerce-focused coaching sessions.
✓ Complete Google Ads strategy development for your online store.
✓ Advanced Shopping campaign optimization and product feed mastery.
✓ Performance Max campaign implementation and ongoing optimization.
✓ eCommerce analytics setup and profit tracking implementation.
✓ Competitor analysis and market positioning strategies.
✓ Email support between sessions for ongoing guidance.
✓ Complete transformation of your eCommerce Google Ads performance.

Join eCommerce Accelerator Program

Process

Your eCommerce Google Ads Journey

1

Store & Campaign Audit

Comprehensive review of your online store, current campaigns, and Google Merchant Center setup.

2

Strategy Development

Create a customized Google Ads strategy aligned with your eCommerce goals and profit margins.

3

Implementation & Optimization

Hands-on implementation of campaigns with ongoing optimization for maximum ROAS.

Why us

Why Choose Specialized eCommerce Coaching?

Shopping Campaign Mastery

Learn to optimize product feeds, manage inventory-based bidding, and structure campaigns for maximum visibility and profitability.

Performance Max for eCommerce

Master the latest Google Ads campaign type specifically designed for eCommerce, including asset optimization and audience targeting.

Profit-First Approach

Focus on ROAS and profit margins, not just traffic. Learn to track and optimize for actual business growth, not vanity metrics.

Seasonal Strategy

Develop strategies for peak seasons, inventory management, and promotional campaigns that drive sales while maintaining profitability.

Who it's for

Perfect For eCommerce Founders Who...

Struggle with Shopping Campaigns

Your products aren't showing up in Google Shopping or you're not getting the ROAS you need to scale profitably.

Need Better Product Feed Optimization

Your Merchant Center has issues, or your product data isn't optimized for maximum visibility and performance.

Want to Scale Profitably

You're ready to invest more in ads but need expert guidance to maintain healthy margins while increasing revenue.

Need Performance Max Expertise

You want to leverage Google's newest campaign type but need guidance on setup, optimization, and asset creation.

Results

What clients say

Francesco's expertise in ecommerce and digital marketing has been invaluable. He helped us scale multiple ecommerce businesses with his strategic approach to growth. His ability to identify opportunities and solve complex challenges made a real difference in our success.

Stefano Ramponi

CEO, LipsiaGroup

I had never run a FB ads campaign, working with Francesco meant that instead of spending hours figuring out what each option in the ads console meant, or how attribution should work, I could focus on actually launching quickly and effectively, I highly recommend working with Francesco

Fernando Torres

FBA and E-comm expert

If you're a builder, book time with Francesco. He navigated me through the monstrosity called Google Ads UI. But more importantly, he has a natural instinct for spotting marketing problems. And won't hesitate to give you a clear, objective assessment your strategy!

David Nix

Builder

You know what's amazing about Francesco? He doesn't just know the ins and outs of ad platforms - he's actually been in the trenches making them work. When he explains things, it clicks. He takes all these complicated tech concepts and breaks them down into real steps you can actually use. That's pretty rare to find.

Sasha Schriber

Disney Research

FAQ

eCommerce Google Ads FAQ

What's different about Google Ads for eCommerce?

eCommerce Google Ads requires specialized knowledge of Shopping campaigns, product feeds, Performance Max, and profit-based optimization. Unlike service businesses, you need to consider inventory, seasonality, and ROAS at the product level.

How do Shopping campaigns work?

Shopping campaigns display your products directly in Google search results with images, prices, and store information. They require a properly optimized Google Merchant Center feed and strategic campaign structure for maximum performance.

What is Performance Max and should I use it?

Performance Max is Google's newest campaign type that uses AI to show your products across all Google properties. When set up correctly with quality assets and proper audience signals, it can significantly boost eCommerce performance.

How do I track eCommerce conversions properly?

Proper eCommerce tracking requires setting up enhanced ecommerce events, conversion values, and attribution models that account for your customer journey. I'll help you implement comprehensive tracking for accurate ROAS measurement.

What ROAS should I expect from Google Ads?

ROAS varies by industry, product margins, and competition. A good starting point is 4:1 (400% ROAS), but the key is understanding your profit margins and customer lifetime value to set realistic and profitable targets.

How do you optimize product feeds?

Product feed optimization involves improving titles, descriptions, categories, and custom labels for better visibility and relevance. I'll show you how to structure your feed data for maximum performance across all campaign types.

Not just e-commerce

Other industries I work with

E-commerce is my bread and butter, but I've applied these same growth skills across a wide range of industries.

Local Business Beauty & Salons Authors & Book Promotion Newsletter Growth Consulting & Coaching SaaS Insurance Real Estate

Ready to Scale Your eCommerce Store?

Book your specialized eCommerce Google Ads session and start growing profitably.

Book Single Session ($199) Accelerator Program ($699)

Google Ads Coaching for eCommerce Founders