Your coach

Your Book Marketing Coach

Hi, I'm Francesco -- a Google Ads specialist with 15+ years of experience helping authors and writers build successful book businesses. I've helped countless authors launch bestselling books, build engaged readerships, and create sustainable income from their writing through strategic book marketing and reader acquisition campaigns.

Whether you're launching your first book, struggling to reach new readers, or want to build a sustainable author business, my specialized coaching will give you the strategies to connect with your ideal readers and turn your writing into a thriving career.

What you get

Author Google Ads Power Hour

✓ 60-minute 1-on-1 coaching focused on YOUR book and author platform.
✓ Reader acquisition strategies and book marketing funnel optimization.
✓ Book launch campaign planning and execution strategies.
✓ Author platform building through content marketing and lead magnets.
✓ Genre-specific keyword strategy and audience targeting for readers.
✓ Book promotion landing pages and conversion optimization.
✓ Email list building strategies for long-term reader relationships.
✓ Amazon advertising integration and cross-platform strategies.
✓ Hands-on optimization in your account with real-time explanations.
✓ Written action plan and session recording for future reference.

Book Your Author Session

Limited spots available for author coaching.

Go deeper

Author Platform Accelerator (4 Sessions)

$699

✓ Four intensive 60-minute author marketing focused sessions.
✓ Complete author platform and reader acquisition strategy development.
✓ Advanced book launch campaigns and ongoing promotion strategies.
✓ Multi-book series marketing and reader retention optimization.
✓ Author website optimization and conversion funnel development.
✓ Email marketing automation for reader engagement and book sales.
✓ Email support between sessions for ongoing guidance.
✓ Complete transformation of your author marketing strategy.

Join Author Platform Accelerator

Limited enrollment for maximum attention.

Process

Your Author Marketing Journey

Book & Platform Audit

Comprehensive review of your book, author platform, and current marketing efforts.

Reader Acquisition Strategy

Create a customized Google Ads strategy aligned with your genre and target readers.

Implementation & Growth

Hands-on implementation with ongoing optimization for sustained readership growth.

Why specialized

Why Choose Specialized Author Coaching?

Genre-Specific Reader Targeting

Learn to identify and reach readers in your specific genre through precise audience targeting, reading behavior signals, and book-related keywords that drive quality traffic.

Book Launch Mastery

Master the art of book launches with strategic pre-launch campaigns, launch day optimization, and post-launch sustained promotion that builds momentum and bestseller rankings.

Author Platform Building

Build a sustainable author business through strategic platform development, email list building, and reader engagement campaigns that create lifelong fans of your work.

Cross-Platform Integration

Integrate Google Ads with Amazon advertising, social media marketing, and other book promotion channels for maximum reach and effective book marketing campaigns.

Who it's for

Perfect For Authors & Writers Who...

Struggle with Book Sales

You've written a great book but are struggling to reach readers and generate consistent sales beyond your immediate network.

Need a Bigger Readership

You want to expand beyond organic reach and social media to build a larger, more engaged readership for your current and future books.

Plan Book Launches

You're planning to launch a new book or series and want to maximize visibility and sales during the critical launch period.

Build Author Business

You want to turn your writing into a sustainable business with multiple revenue streams and a loyal reader base that follows your work.

Start Your Author Journey

Results

Success Stories from Authors

Have hacked around with meta ads for a few years for my consulting course - mostly has gone well but finally know what I'm doing after a few sessions with Francesco - world class coaching here.

Paul Millerd

Author of "The Pathless Path"

Tripled my newsletter subscribers in 2 weeks 🙌 • March 3: 1,131 subs • March 18: 3,409 subs All using Facebook ads with the help of @giftedio

Hassan Osman

Best Seller Course Creator and Author

Working with Francesco has been fantastic because he did not help me only with understanding Ads, but also how to look up what my competitors are doing, plus set up technical aspects such as tracking and Google Analytics. It was nice to learn also, Ads needs their one time to warm up the clients, so the right strategy and funnel needs to be in place. Can only recommend - work with Francesco.

Filipe Miranda

Instagram Entrepreneur

You know what's amazing about Francesco? He doesn't just know the ins and outs of ad platforms - he's actually been in the trenches making them work. When he explains things, it clicks. He takes all these complicated tech concepts and breaks them down into real steps you can actually use. That's pretty rare to find.

Sasha Schriber

Disney Research

FAQ

Author Google Ads FAQ

What's different about Google Ads for authors?

Author marketing requires understanding of reading behaviors, genre preferences, and book discovery patterns. Unlike other businesses, you need to focus on emotional connection, storytelling, and building long-term reader relationships.

How do I compete with established authors?

Success comes from finding your unique voice and targeting specific reader niches. I'll help you identify underserved audiences, optimize for long-tail keywords, and position your book effectively against competition.

Should I focus on book sales or email signups?

Building an email list of engaged readers is often more valuable long-term than direct book sales. I'll help you create lead magnets and nurture sequences that turn casual readers into devoted fans who buy all your books.

How do I target readers in my genre?

Genre targeting involves understanding reading preferences, related authors, book themes, and reader communities. I'll show you how to reach people actively looking for books like yours through strategic audience targeting.

What's the best strategy for book launches?

Successful book launches combine pre-launch buzz building, launch day intensity, and post-launch sustained promotion. I'll help you create campaigns that maximize visibility during critical ranking windows.

How do I track book sales from Google Ads?

Book sales tracking requires understanding of multi-platform attribution, since readers might see your ad but buy on Amazon or other retailers. I'll help you set up proper tracking and attribution modeling for accurate ROI measurement.

Google Ads Coaching for Authors & Writers