How to Use Search Terms to Create Infinite Organic and SEO Content: Google Ads for Small Businesses

I'm going to show you how to basically completely automate your marketing efforts. This is one of the most powerful techniques for creating content, running ads, and understanding your customers. For a complementary strategy focused on high-converting keywords, check out our guide on price and area targeting for small businesses. Let's skip the introduction and dive right in.

Mining Search Terms from Google Ads

Let's look at Search terms from a real campaign - a mold removal service. Here you can see everything that customers are actively searching for. For example, "remove mold in the bathroom" with a high CTR. This campaign is already evolved, showing exact match keywords rather than just generic terms.

There's one broad "mold removal" keyword driving traffic like "remove mold in a bathroom." The beauty of Google Ads is that broad keywords often bring unexpected traffic - search terms you might not have considered. While negative keywords are important (a topic for another time), these unexpected terms are golden opportunities.

Step 1: Download Search Terms and Create Thematic Ad Groups

The process is simple but powerful:

  • Go to Search terms in Google Ads
  • Download the data as a CSV or Google Sheet
  • Upload the data to ChatGPT
  • Ask ChatGPT to create thematic ad groups based on keyword intent

This should be done every 3-4 weeks depending on your traffic volume. For high-traffic accounts, you might want to do this more frequently and can even automate the process.

Step 2: Analyze the Ad Groups for Content Opportunities

ChatGPT will organize your keywords into themed groups like:

  • Black mold
  • Apartment mold
  • Health concerns
  • Prevention
  • Mold types

Each ad group becomes a goldmine of content opportunities. You'll find specific queries about window joints, leather treatment, chlorine use, garage issues, and common questions like "can I paint over mold?" Every single keyword can become a piece of content, an ad, or a targeted landing page.

Step 3: Generate Content with AI Tools

For content creation, you have powerful AI tools at your disposal. While ChatGPT is excellent, Perplexity (especially the pro version) often produces better articles as it can research the internet in real-time and asks clarifying questions about your goals.

Step 4: Optimize Content for SEO

When generating content, follow these SEO best practices:

  • Aim for 2,000+ words per article
  • Use proper header hierarchy (H1, H2, H3)
  • Implement internal linking between related articles
  • Maintain semantic relevance across your content

For internal linking, maintain a CSV of your published articles and provide it to your AI tool when generating new content. This helps create a naturally interconnected content hub.

Step 5: Refine and Publish

The AI-generated content will be well-structured and SEO-friendly, but you may want to add your personal touch. While SEO rankings for AI content remain uncertain, these articles serve multiple purposes:

  • Creating content hubs
  • Supporting paid ad campaigns
  • Building thematic connections between keywords, ads, and landing pages
  • Establishing a unified customer journey

Visual Content

For images, you have two options:

  • Generate AI images using tools like DALL-E (though these may look artificial)
  • Use your own professional photos and work examples (recommended for building trust)
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