Google Ads Coaching for SaaS Founders & Startups
Scale your SaaS business with expert Google Ads guidance. As a specialist in software marketing, I'll help you master lead generation, trial conversions, and customer acquisition strategies that drive sustainable growth for your startup.
Whether you're struggling with high CAC, low trial-to-paid conversion rates, or scaling past your initial growth phase, my specialized coaching will give you the strategies to acquire customers profitably and build a thriving SaaS business.
Your SaaS Google Ads Coach
Hi, I'm Francesco – a Google Ads specialist with 15+ years of experience helping SaaS companies scale. As CTO at NANOS AI, I understand the unique challenges of software businesses. I've helped countless SaaS founders optimize their customer acquisition funnel and achieve profitable, sustainable growth through strategic Google Ads management.
SaaS Google Ads Specialist
Expert in Lead Gen, Trial Conversions & Customer Acquisition
SaaS Google Ads Power Hour
Limited spots available for SaaS coaching.
SaaS Growth Accelerator (4 Sessions)
Limited enrollment for maximum attention.
Your SaaS Growth Journey
Funnel & Campaign Audit
Comprehensive review of your customer acquisition funnel, current campaigns, and conversion tracking setup.
Growth Strategy Development
Create a customized Google Ads strategy aligned with your SaaS metrics and growth goals.
Implementation & Scaling
Hands-on implementation with ongoing optimization for sustainable, profitable growth.
Why Choose Specialized SaaS Coaching? 🚀
Customer Acquisition Cost (CAC) Optimization
Learn to reduce your CAC while maintaining quality leads. Master bidding strategies and targeting that improve your unit economics and path to profitability.
Trial-to-Paid Conversion Optimization
Optimize your entire funnel from ad click to paid subscription. Focus on quality leads that convert to long-term customers, not just trial signups.
LTV-Based Bidding Strategies
Move beyond basic ROAS to lifetime value optimization. Learn to bid based on customer value, enabling sustainable scaling and improved profitability.
B2B Audience Targeting
Master targeting strategies for reaching decision-makers and key stakeholders. Understand B2B buying cycles and create campaigns that nurture leads through longer sales processes.
Perfect For SaaS Founders Who...
Struggle with High CAC
Your customer acquisition costs are too high and making it difficult to scale profitably or raise funding.
Need Better Trial Quality
You're getting trial signups but they're not converting to paid customers at the rate you need for growth.
Want to Scale Beyond Organic
You've achieved product-market fit and need paid acquisition channels to accelerate growth and reach new markets.
Need B2B Lead Generation
You're targeting business customers and need help reaching decision-makers and generating quality enterprise leads.
Success Stories from SaaS Clients
"If you're a builder, book time with Francesco. He navigated me through the monstrosity called Google Ads UI. But more importantly, he has a natural instinct for spotting marketing problems. And won't hesitate to give you a clear, objective assessment your strategy!"
David Nix
Builder
"You know what's amazing about Francesco? He doesn't just know the ins and outs of ad platforms - he's actually been in the trenches making them work. When he explains things, it clicks. He takes all these complicated tech concepts and breaks them down into real steps you can actually use. That's pretty rare to find."
Sasha Schriber
Disney Research
"Have hacked around with meta ads for a few years for my consulting course - mostly has gone well but finally know what I'm doing after a few sessions with Francesco - world class coaching here."
Paul Millerd
Author of "The Pathless Path"
"Working with Francesco has been fantastic because he did not help me only with understanding Ads, but also how to look up what my competitors are doing, plus set up technical aspects such as tracking and Google Analytics. It was nice to learn also, Ads needs their one time to warm up the clients, so the right strategy and funnel needs to be in place. Can only recommend - work with Francesco."
Filipe Miranda
Instagram Entrepreneur
Ready to scale your SaaS profitably?
SaaS Google Ads FAQ
What's different about Google Ads for SaaS?
SaaS Google Ads requires understanding of longer sales cycles, trial conversions, LTV optimization, and B2B targeting. Unlike one-time purchases, you need to focus on customer lifetime value and retention metrics.
How do I reduce customer acquisition cost (CAC)?
CAC reduction involves improving quality score, targeting high-intent keywords, optimizing landing pages for conversion, and using LTV-based bidding strategies. I'll show you proven techniques to lower CAC while maintaining lead quality.
What's a good CAC to LTV ratio for SaaS?
A healthy LTV:CAC ratio is typically 3:1 or higher, with a CAC payback period under 12 months. However, this varies by market, pricing model, and growth stage. I'll help you determine targets specific to your business.
How do I track SaaS conversions properly?
SaaS tracking requires multi-step funnels: ad click → trial signup → activation → paid conversion. I'll help you implement proper attribution, value tracking, and connect Google Ads data to your SaaS metrics.
Should I focus on trial signups or demo requests?
This depends on your product complexity, price point, and sales model. I'll help you determine the optimal conversion goal and funnel structure based on your specific SaaS business model and target market.
How do I target B2B decision makers?
B2B targeting involves in-market audiences, professional keywords, LinkedIn integration, and understanding business search patterns. I'll show you how to reach the right people at the right companies with compelling messaging.