Your coach

Your SaaS Google Ads Coach

Hi, I'm Francesco -- a Google Ads specialist with 15+ years of experience helping SaaS companies scale. As CTO at NANOS AI, I understand the unique challenges of software businesses. I've helped countless SaaS founders optimize their customer acquisition funnel and achieve profitable, sustainable growth through strategic Google Ads management.

Whether you're struggling with high CAC, low trial-to-paid conversion rates, or scaling past your initial growth phase, my specialized coaching will give you the strategies to acquire customers profitably and build a thriving SaaS business.

Single session

SaaS Google Ads Power Hour

$199

✓ 60-minute 1-on-1 coaching focused on YOUR SaaS business and campaigns.
✓ Customer acquisition funnel optimization and CAC reduction strategies.
✓ Lead generation campaign setup for trial signups and demos.
✓ SaaS-specific conversion tracking and attribution modeling.
✓ Keyword strategy for software and B2B search terms.
✓ Landing page optimization for trial conversions.
✓ Audience targeting and remarketing strategies for SaaS.
✓ Budget allocation and bidding strategies for sustainable growth.
✓ Hands-on optimization in your account with real-time explanations.
✓ Written action plan and session recording for future reference.

Book Your SaaS Session

4-pack

SaaS Growth Accelerator (4 Sessions)

$699

✓ Four intensive 60-minute SaaS-focused coaching sessions.
✓ Complete customer acquisition strategy development.
✓ Advanced lead generation and trial optimization campaigns.
✓ Multi-channel funnel optimization and attribution modeling.
✓ Competitive analysis and market positioning strategies.
✓ Retention and expansion revenue optimization through ads.
✓ Email support between sessions for ongoing guidance.
✓ Complete transformation of your SaaS acquisition strategy.

Join SaaS Growth Accelerator

Process

Your SaaS Growth Journey

Funnel & Campaign Audit

Comprehensive review of your customer acquisition funnel, current campaigns, and conversion tracking setup.

Growth Strategy Development

Create a customized Google Ads strategy aligned with your SaaS metrics and growth goals.

Implementation & Scaling

Hands-on implementation with ongoing optimization for sustainable, profitable growth.

Why us

Why Choose Specialized SaaS Coaching?

Customer Acquisition Cost (CAC) Optimization

Learn to reduce your CAC while maintaining quality leads. Master bidding strategies and targeting that improve your unit economics and path to profitability.

Trial-to-Paid Conversion Optimization

Optimize your entire funnel from ad click to paid subscription. Focus on quality leads that convert to long-term customers, not just trial signups.

LTV-Based Bidding Strategies

Move beyond basic ROAS to lifetime value optimization. Learn to bid based on customer value, enabling sustainable scaling and improved profitability.

B2B Audience Targeting

Master targeting strategies for reaching decision-makers and key stakeholders. Understand B2B buying cycles and create campaigns that nurture leads through longer sales processes.

Who it's for

Perfect For SaaS Founders Who...

Struggle with High CAC

Your customer acquisition costs are too high and making it difficult to scale profitably or raise funding.

Need Better Trial Quality

You're getting trial signups but they're not converting to paid customers at the rate you need for growth.

Want to Scale Beyond Organic

You've achieved product-market fit and need paid acquisition channels to accelerate growth and reach new markets.

Need B2B Lead Generation

You're targeting business customers and need help reaching decision-makers and generating quality enterprise leads.

Results

What clients say

If you're a builder, book time with Francesco. He navigated me through the monstrosity called Google Ads UI. But more importantly, he has a natural instinct for spotting marketing problems. And won't hesitate to give you a clear, objective assessment your strategy!

David Nix

Builder

You know what's amazing about Francesco? He doesn't just know the ins and outs of ad platforms - he's actually been in the trenches making them work. When he explains things, it clicks. He takes all these complicated tech concepts and breaks them down into real steps you can actually use. That's pretty rare to find.

Sasha Schriber

Disney Research

Have hacked around with meta ads for a few years for my consulting course - mostly has gone well but finally know what I'm doing after a few sessions with Francesco - world class coaching here.

Paul Millerd

Author of "The Pathless Path"

Working with Francesco has been fantastic because he did not help me only with understanding Ads, but also how to look up what my competitors are doing, plus set up technical aspects such as tracking and Google Analytics. It was nice to learn also, Ads needs their one time to warm up the clients, so the right strategy and funnel needs to be in place. Can only recommend - work with Francesco.

Filipe Miranda

Instagram Entrepreneur

FAQ

SaaS Google Ads FAQ

What's different about Google Ads for SaaS?

SaaS Google Ads requires understanding of longer sales cycles, trial conversions, LTV optimization, and B2B targeting. Unlike one-time purchases, you need to focus on customer lifetime value and retention metrics.

How do I reduce customer acquisition cost (CAC)?

CAC reduction involves improving quality score, targeting high-intent keywords, optimizing landing pages for conversion, and using LTV-based bidding strategies. I'll show you proven techniques to lower CAC while maintaining lead quality.

What's a good CAC to LTV ratio for SaaS?

A healthy LTV:CAC ratio is typically 3:1 or higher, with a CAC payback period under 12 months. However, this varies by market, pricing model, and growth stage. I'll help you determine targets specific to your business.

How do I track SaaS conversions properly?

SaaS tracking requires multi-step funnels: ad click → trial signup → activation → paid conversion. I'll help you implement proper attribution, value tracking, and connect Google Ads data to your SaaS metrics.

Should I focus on trial signups or demo requests?

This depends on your product complexity, price point, and sales model. I'll help you determine the optimal conversion goal and funnel structure based on your specific SaaS business model and target market.

How do I target B2B decision makers?

B2B targeting involves in-market audiences, professional keywords, LinkedIn integration, and understanding business search patterns. I'll show you how to reach the right people at the right companies with compelling messaging.

Not just SaaS

Other industries I work with

The tactics shift between industries, but the fundamentals don't. Here's the full range of businesses I've helped grow.

Local Business Beauty & Salons Authors & Book Promotion Newsletter Growth E-commerce Consulting & Coaching Insurance Real Estate

Google Ads Coaching for SaaS Founders & Startups