Google Ads audit
Find what is wasting your Google Ads budget.
A live Google Ads account audit for small businesses, local service companies, ecommerce stores, and operators who need a practical fix list. We look at the account you actually run, not a generic checklist.
What gets checked
A Google Ads audit should find business problems, not just interface warnings.
Most automated audit tools are built around easy platform checks. Useful, but incomplete. A real audit connects account settings to the business outcome: calls, qualified leads, booked jobs, revenue, and profit.
Conversion tracking
Check whether forms, calls, purchases, booked appointments, and imported conversions are actually reporting the right events.
Search terms and waste
Find the queries eating budget without producing leads, then turn them into negatives, new ad groups, or landing page ideas.
Campaign structure
Review whether campaigns are split by intent, geography, service, brand, non-brand, and budget priority.
Bidding strategy
Check whether Maximize Conversions, target CPA, target ROAS, manual CPC, or Maximize Conversion Value fits the data you have.
Landing page fit
Look at the page behind the click: offer, speed, proof, form friction, phone visibility, and message match.
Budget and impression share
See whether the account is constrained by budget, losing to rank, or spending in places that cannot convert.
The process
How the audit works
We open the account together
You share your screen or grant temporary access. We start with conversion tracking and the business goal, because everything else depends on that.
We isolate the waste
We inspect search terms, locations, devices, campaigns, assets, and landing pages to separate useful spend from noise.
You get the fix list
At the end, you know what to change first, what to leave alone, and whether the account needs a small cleanup or a rebuild.
Checklist
Google Ads audit checklist
Use this as the baseline before changing bids or launching new campaigns.
Tracking
Primary conversions, enhanced conversions, phone calls, form thank-you pages, imported CRM conversions, duplicate tags.
Keywords
Match types, negative keyword lists, search term waste, brand vs non-brand split, service and location intent.
Economics
Target CPA, target ROAS, daily budgets, impression share, CPC ceilings, lead quality, and true cost per customer.
Related guides
Go deeper on the highest-risk parts of the audit
Want me to audit the account with you?
Book a Power Hour and we will work through your real campaigns live. No generic PDF, no vague report.
FAQ
Google Ads audit questions
What is a Google Ads audit?
A Google Ads audit is a structured review of your account, tracking, search terms, campaign structure, bidding, ads, landing pages, and budget allocation. The goal is not a generic score. The goal is to find the specific changes most likely to reduce wasted spend and improve conversions.
How much does a Google Ads audit cost?
AdsForMakers offers a live Google Ads Power Hour for $199. In that session we audit the account together, prioritize the problems, and leave you with a concrete fix list. A deeper four-session plan is available when the account needs rebuild work.
Can I use a Google Ads audit tool instead?
Audit tools are useful for catching obvious issues, but they usually miss business context. They do not know whether a search term is a good lead, whether a landing page offer is weak, or whether a campaign is bidding for the wrong kind of customer. A human audit is better when real budget is being wasted.
How often should I audit my Google Ads account?
For small accounts, do a light search term and tracking review weekly, then a deeper audit every month or quarter. If performance drops suddenly, audit immediately before changing bids or rebuilding campaigns.