How to Fix High Cost Per Click (CPC)
You're paying too much for each click, eating into your profitability. High CPCs often result from poor quality scores, competitive keywords, or inefficient bidding strategies.
Symptoms
- CPCs higher than industry average
- Budget depleting before end of day
- Declining return on ad spend
- Fewer clicks than expected for budget
Root Causes
- Low quality score
- Bidding on highly competitive keywords
- Poor ad relevance
- Inefficient bidding strategy
- Not using negative keywords
How to Fix It
1
Improve quality score through better ad relevance
2
Target long-tail keywords with lower competition
3
Implement negative keywords to reduce wasted spend
4
Switch to automated bidding strategies
5
Improve landing page experience
⚡ Quick Wins — Do These First
Add 20+ negative keywords immediately
Lower bids on keywords with CTR below 1%
Pause keywords with high CPC and low conversion
Test phrase match instead of broad match
Related Concepts
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