Senior-level Google Ads and Meta Ads expertise — without the agency overhead, the junior account managers, or the 6-month contracts. You work directly with me, on every campaign, every time.
Services
Whether you need a one-time account audit, help launching your first campaign, or ongoing management — I work around your situation.
Keyword strategy, match types, campaign structure, ad copy, bid strategy, negative keywords, Quality Score optimisation. From first campaign to scaling profitably.
Feed optimisation, campaign structure, asset group strategy for Performance Max, ROAS bidding. Built for ecommerce businesses that need to move product profitably.
Campaign objectives, audience targeting (custom, lookalike, interest, zip code), creative strategy, retargeting funnels, and lead generation — from awareness to conversion.
Full review of your existing account — wasted spend, structural issues, tracking gaps, bid strategy mismatches. You get a prioritised fix list you can act on immediately.
GA4, Google Tag Manager, Meta Pixel, Conversions API. Getting the data right is the foundation of every good campaign — and most accounts have broken tracking.
You run your own ads — I teach you how to do it well. Session-based coaching for founders and in-house marketers who want to build real PPC skills, not dependency.
Why a consultant
Both can work. But for most small-to-mid businesses, a PPC consultant delivers better results per dollar spent.
Who I work with
You've set something up but you're not sure if it's working. You want a senior eye on your account and a clear plan — not a $3k/month retainer.
You've spent money with an agency and have little to show for it. You want direct control, full transparency, and someone who's actually accountable.
You manage the ads internally but want coaching to sharpen your skills, spot what you're missing, and stay current as platforms change.
You have more clients than capacity. I work white-label or as a named specialist — whatever fits your setup.
Contractors, coaches, clinics, professional services — local businesses with real budgets and real customers to acquire. Google Local Service Ads + Search + Meta retargeting.
Shopping campaigns, Performance Max, Meta catalogues, retargeting sequences. Focused on profitable ROAS, not just volume.
Process
Start with a $199 strategy session — we dig into your account together — or book a free 30-minute discovery call if you'd like to talk through scope first.
I review your campaigns, tracking, and spend history. You get a clear picture of what's working, what's wasted, and what to do next.
Whether we're launching from scratch or restructuring what's there, I handle the execution — or walk you through it step by step if you're doing it yourself.
Ongoing sessions or retainer — we review performance, tighten what's working, cut what isn't, and scale into the campaigns that prove themselves.
Pricing
No long-term contracts unless you want them. Start small, scale what works.
Testimonials
Have hacked around with meta ads for a few years for my consulting course - mostly has gone well but finally know what I'm doing after a few sessions with Francesco - world class coaching here.
If you're a builder, book time with Francesco. He navigated me through the monstrosity called Google Ads UI. But more importantly, he has a natural instinct for spotting marketing problems. And won't hesitate to give you a clear, objective assessment your strategy!
Francesco's expertise in ecommerce and digital marketing has been invaluable. He helped us scale multiple ecommerce businesses with his strategic approach to growth. His ability to identify opportunities and solve complex challenges made a real difference in our success.
You know what's amazing about Francesco? He doesn't just know the ins and outs of ad platforms - he's actually been in the trenches making them work. When he explains things, it clicks. He takes all these complicated tech concepts and breaks them down into real steps you can actually use.
I had never run a FB ads campaign, working with Francesco meant that instead of spending hours figuring out what each option in the ads console meant, or how attribution should work, I could focus on actually launching quickly and effectively.
Tripled my newsletter subscribers in 2 weeks. March 3: 1,131 subs → March 18: 3,409 subs. All using Facebook ads with the help of Francesco.
FAQ
A PPC consultant plans, builds, and optimises paid advertising campaigns on platforms like Google Ads and Meta (Facebook & Instagram). Unlike an agency, you work directly with the person doing the work — no account managers, no hand-offs. I handle everything from campaign structure and keyword research to ad copy, bid strategy, tracking setup, and ongoing optimisation.
Agencies spread attention across many clients and often assign junior staff to smaller accounts. With ar, you get the senior person every time. Communication is direct, decisions are faster, and you're not paying for overhead. For most small-to-mid businesses, a PPC consultant delivers better results per dollar spent.
Google Ads (Search, Shopping, Performance Max, Display, YouTube) and Meta Ads (Facebook & Instagram — Lead Gen, Conversions, Retargeting). These two platforms cover the vast majority of paid traffic opportunities for most businesses.
Both. I offer 1:1 coaching sessions where we work through your account together and you retain full control, as well as hands-on managed campaigns where I run everything. For ongoing management, we discuss scope on a discovery call and tailor an arrangement to your needs.
A single strategy session is $199. For ongoing consulting or campaign management, pricing depends on scope, ad spend, and platforms. Book a free discovery call and we'll put together something that fits your situation.
The most common complaints I hear about agencies: slow communication, junior staff, generic strategies, no transparency on what's actually happening. As ar, you have direct access to me at every stage. I'll show you exactly what I'm doing and why — and if something isn't working, we fix it fast.
Book a single session and walk away with a clear, actionable plan — no commitment beyond that.
Book a session ($199)