Therapist Coaching

Google Ads for Therapists

People searching for a therapist are often at a pivotal moment — they're ready to get help. Google Ads connects you with those high-intent searchers before they find someone else, filling your caseload with clients who are genuinely motivated to engage.

$199 Book your session

Your coach

Your Therapist Marketing Coach

Hi, I'm Francesco -- a Google Ads specialist with 15+ years of experience helping businesses scale through paid advertising. I've worked with therapists across different markets and understand the unique challenges of advertising in the therapist space.

Whether you're just getting started with Google Ads or want to optimize existing campaigns, my specialized coaching will give you the strategies to generate more leads and grow your therapist business profitably.

Single session

Therapist Google Ads Power Hour

$199
Book Your Therapist Session

4-pack

Therapist Growth Accelerator (4 Sessions)

$699
Join Therapist Accelerator

Process

Your Therapist Ads Growth Journey

1

Therapist Account Audit

Comprehensive review of your current Google Ads setup, targeting, and performance specific to the therapist market.

2

Custom Therapist Strategy

Build a tailored campaign strategy targeting your ideal customers with the right keywords, ad copy, and bidding approach for therapists.

3

Implementation & Scaling

Hands-on implementation with ongoing optimization to consistently generate high-quality leads for your therapist business.

Why us

Why Choose Specialized Therapist Coaching?

Reach clients actively searching for therapy right now

Get expert guidance on how to leverage this advantage in your Google Ads campaigns to maximize ROI for your therapist business.

Target by specialty to attract ideal caseload

Get expert guidance on how to leverage this advantage in your Google Ads campaigns to maximize ROI for your therapist business.

Fill cancellation slots faster with consistent lead flow

Get expert guidance on how to leverage this advantage in your Google Ads campaigns to maximize ROI for your therapist business.

Build a sustainable practice not dependent on directories

Get expert guidance on how to leverage this advantage in your Google Ads campaigns to maximize ROI for your therapist business.

Challenges

Common Challenges for Therapists

Many therapists rely entirely on Psychology Today and referrals

This is a common obstacle for therapists advertising online. In our coaching sessions, we'll develop specific strategies to overcome this challenge.

Difficulty attracting clients for specific specialties (anxiety, trauma, couples)

This is a common obstacle for therapists advertising online. In our coaching sessions, we'll develop specific strategies to overcome this challenge.

Low marketing budgets relative to other service industries

This is a common obstacle for therapists advertising online. In our coaching sessions, we'll develop specific strategies to overcome this challenge.

Concerns about HIPAA and privacy in advertising

This is a common obstacle for therapists advertising online. In our coaching sessions, we'll develop specific strategies to overcome this challenge.

Keywords

Popular Keywords for Therapists

These are some of the high-intent keywords we'll explore and optimize for in your campaigns:

therapist near meanxiety therapistcouples counselingEMDR therapyonline therapy

Results

What clients say

I had never run a FB ads campaign, working with Francesco meant that instead of spending hours figuring out what each option in the ads console meant, or how attribution should work, I could focus on actually launching quickly and effectively, I highly recommend working with Francesco
Fernando Torres
Fernando Torres
FBA and E-comm expert
Working with Francesco has been fantastic because he did not help me only with understanding Ads, but also how to look up what my competitors are doing, plus set up technical aspects such as tracking and Google Analytics. It was nice to learn also, Ads needs their one time to warm up the clients, so the right strategy and funnel needs to be in place. Can only recommend - work with Francesco.
Filipe Miranda
Filipe Miranda
Instagram Entrepreneur
You know what's amazing about Francesco? He doesn't just know the ins and outs of ad platforms - he's actually been in the trenches making them work. When he explains things, it clicks. He takes all these complicated tech concepts and breaks them down into real steps you can actually use. That's pretty rare to find.
Sasha Schriber
Sasha Schriber
Disney Research
If you're a builder, book time with Francesco. He navigated me through the monstrosity called Google Ads UI. But more importantly, he has a natural instinct for spotting marketing problems. And won't hesitate to give you a clear, objective assessment your strategy!
David Nix
David Nix
Builder

Costs & Budget

How much do Google Ads cost for therapists?

Avg. CPC
$2–$8
Avg. Cost Per Lead
$20–$80
Monthly Budget
$300–$1,500
Conversion Rate
5–12%

How much do Google Ads cost for therapists?

Therapists can run effective campaigns for $300–$1,500/month. Average CPC is $2–$8. Cost per new client inquiry ranges from $20–$80. Given average client relationships of 3–12 months at $100–$200/session, acquisition costs are very manageable.

What is the average cost per click for therapy Google Ads?

Therapy Google Ads CPCs average $2–$8. General keywords like 'therapist near me' run $3–$7. Specialty keywords like 'EMDR therapist', 'trauma therapist', or 'couples counselor' are $4–$10. Online therapy keywords are more competitive at $5–$12 due to large telehealth platform competition.

Are Google Ads HIPAA compliant for therapists?

Google Ads themselves don't collect PHI, so running standard search campaigns is generally considered compliant. The concern is with remarketing and tracking pixels — standard Google remarketing uses cookies that could theoretically track health-related site visits. Use conversion tracking without remarketing if you want to be conservative. Consult your HIPAA compliance officer before enabling any audience tracking features.

What is a good cost per inquiry for a therapy practice on Google Ads?

A good cost per new client inquiry is $25–$60 for most therapy specialties. Specialized services (eating disorders, substance abuse, trauma) can justify $60–$100 given longer treatment durations. Factor in your no-show rate and consultation-to-booking conversion when calculating true cost per paying client.

FAQ

Therapist Google Ads FAQ

Is Google Ads worth it for a solo therapist?

Yes, especially if you have a specific specialty or niche. Even a $300/month budget targeting your specialty keywords can generate 3–6 new client inquiries per month. Given average client retention of 6–12 months, acquiring even 2 clients per month from ads covers the cost many times over.

How do I write Google Ads copy that feels authentic for therapy?

Lead with empathy, not features. 'Feeling overwhelmed? We help.' outperforms 'Licensed therapist, 15 years experience.' Use your specialty in the headline. Be direct about what you help with. People searching for therapy are already vulnerable — your ad copy should feel like a hand extended, not a sales pitch.

Should I advertise online therapy or in-person therapy?

If you offer both, test both. Online therapy ads can target a much larger geographic area and often have lower CPCs. In-person ads target a smaller radius but attract clients who specifically want face-to-face sessions. Run separate campaigns for each and allocate budget based on which fills your calendar faster.

Ready to Grow Your Therapist Business?

Book your specialized therapist Google Ads session and start generating more leads.

Book Single Session ($199) Therapist Accelerator ($699)