Solar Installer Coaching

Google Ads for Solar Installers

Solar is a high-ticket, high-competition category where Google Ads can put you in front of homeowners actively researching panels. The catch is cost and quality: clicks are expensive and leads are easily wasted, so disciplined targeting and qualification decide whether you profit.

$199 Book your session

Your coach

Your Solar Installer Marketing Coach

Hi, I'm Francesco -- a Google Ads specialist with 15+ years of experience helping businesses scale through paid advertising. I've worked with solar installers across different markets and understand the unique challenges of advertising in the solar installer space.

Whether you're just getting started with Google Ads or want to optimize existing campaigns, my specialized coaching will give you the strategies to generate more leads and grow your solar installer business profitably.

Single session

Solar Installer Google Ads Power Hour

$199
Book Your Solar Installer Session

4-pack

Solar Installer Growth Accelerator (4 Sessions)

$699
Join Solar Installer Accelerator

Process

Your Solar Installer Ads Growth Journey

1

Solar Installer Account Audit

Comprehensive review of your current Google Ads setup, targeting, and performance specific to the solar installer market.

2

Custom Solar Installer Strategy

Build a tailored campaign strategy targeting your ideal customers with the right keywords, ad copy, and bidding approach for solar installers.

3

Implementation & Scaling

Hands-on implementation with ongoing optimization to consistently generate high-quality leads for your solar installer business.

Why us

Why Choose Specialized Solar Installer Coaching?

Capture homeowners actively searching for solar in your install area

Get expert guidance on how to leverage this advantage in your Google Ads campaigns to maximize ROI for your solar installer business.

Qualify by location and incentive zone to cut wasted spend

Get expert guidance on how to leverage this advantage in your Google Ads campaigns to maximize ROI for your solar installer business.

Track cost per closed install, not just cost per lead

Get expert guidance on how to leverage this advantage in your Google Ads campaigns to maximize ROI for your solar installer business.

Compete locally with service and speed where nationals are slow

Get expert guidance on how to leverage this advantage in your Google Ads campaigns to maximize ROI for your solar installer business.

Challenges

Common Challenges for Solar Installers

Some of the highest CPCs in home services, driven by national installers

This is a common obstacle for solar installers advertising online. In our coaching sessions, we'll develop specific strategies to overcome this challenge.

A flood of unqualified leads — renters, low bills, bad roofs

This is a common obstacle for solar installers advertising online. In our coaching sessions, we'll develop specific strategies to overcome this challenge.

Long consideration cycles and financing approvals before a close

This is a common obstacle for solar installers advertising online. In our coaching sessions, we'll develop specific strategies to overcome this challenge.

Competing on trust against big national brands with huge budgets

This is a common obstacle for solar installers advertising online. In our coaching sessions, we'll develop specific strategies to overcome this challenge.

Keywords

Popular Keywords for Solar Installers

These are some of the high-intent keywords we'll explore and optimize for in your campaigns:

solar installers near mesolar panels costresidential solar installationsolar panel financinghome solar quote

Results

What clients say

I had never run a FB ads campaign, working with Francesco meant that instead of spending hours figuring out what each option in the ads console meant, or how attribution should work, I could focus on actually launching quickly and effectively.
Fernando Torres
Fernando Torres
FBA and E-comm Expert
Working with Francesco has been fantastic because he did not help me only with understanding Ads, but also how to look up what my competitors are doing, plus set up technical aspects such as tracking and Google Analytics.
Filipe Miranda
Filipe Miranda
Instagram Entrepreneur
You know what's amazing about Francesco? He doesn't just know the ins and outs of ad platforms - he's actually been in the trenches making them work. When he explains things, it clicks. He takes all these complicated tech concepts and breaks them down into real steps you can actually use. That's pretty rare to find.
Sasha Schriber
Sasha Schriber
Disney Research
If you're a builder, book time with Francesco. He navigated me through the monstrosity called Google Ads UI. But more importantly, he has a natural instinct for spotting marketing problems. And won't hesitate to give you a clear, objective assessment of your strategy!
David Nix
David Nix
Builder

Costs & Budget

How much do Google Ads cost for solar installers?

Avg. CPC
$8–$40
Avg. Cost Per Lead
$50–$200
Monthly Budget
$3,000–$20,000
Conversion Rate
3–8%

How much do Google Ads cost for solar companies?

Solar installers typically run $3,000–$20,000+/month, because the category needs volume and clicks are pricey ($8–$40 CPC). Cost per lead lands around $50–$200, but the number that matters is cost per closed install, which can still be very profitable on a $20,000+ system.

What is the average cost per click for solar Google Ads?

Solar CPCs run $8–$40 depending on market and keyword. Generic high-volume terms like 'solar panels' are most expensive; specific local-intent terms ('solar installers near me', '[city] solar company') cost less and convert better. Incentive-heavy states push CPCs to the top of the range.

What is a good cost per lead for solar on Google Ads?

A reasonable CPL is $50–$200, but raw CPL is misleading because solar lead quality varies wildly. Track cost per qualified appointment and cost per closed install instead — a $150 lead that's a homeowner with a $250 bill beats a $40 lead that's a renter.

What budget does a solar company need to compete on Google Ads?

Realistically $3,000–$8,000/month to start gathering enough conversion data in a competitive market, scaling to $20,000+ as you prove cost per install. In very competitive incentive states, smaller installers win by going narrow — tight geography, specific keywords, and a high-converting, qualifying landing page — rather than spreading thin.

FAQ

Solar Installer Google Ads FAQ

Are Google Ads worth it for solar companies?

Yes, if you qualify hard and track the right metric. Solar clicks are expensive and the category attracts unqualified leads, so success comes from targeting homeowners, pre-qualifying on the landing page (bill size, ownership, roof), and measuring cost per closed install rather than cost per lead. Sloppy accounts burn cash fast; disciplined ones print installs.

Why are solar leads so expensive on Google?

High system values ($20,000+) and aggressive national competitors bid up the auction. The fix isn't outspending them — it's narrowing to high-intent local keywords, using negatives to cut researchers and DIY/renters, and converting better with a focused landing page so your effective cost per install drops even if cost per click stays high.

How do I get higher-quality solar leads?

Pre-qualify before the lead form: state your service area, lead with realistic savings (not 'free solar'), and ask homeownership, average monthly bill, and roof type on the page. Add negatives for 'jobs,' 'DIY,' 'kit,' and 'rent.' Then respond within minutes — solar lead value decays fast and the first credible installer to call usually wins.

Ready to Grow Your Solar Installer Business?

Book your specialized solar installer Google Ads session and start generating more leads.

Book Single Session ($199) Solar Installer Accelerator ($699)
Live cohortFunnel Forge — build your entire marketing funnel in 4 live sessions. 4 seats left in the June cohort. Save your seat →