Roofer Coaching

Google Ads for Roofers

Roofing companies use Google Ads to capture storm damage leads, replacement projects, and repair calls. The high ticket value of roofing jobs makes paid advertising highly profitable when done right.

$199 Book your session

Your coach

Your Roofer Marketing Coach

Hi, I'm Francesco -- a Google Ads specialist with 15+ years of experience helping businesses scale through paid advertising. I've worked with roofers across different markets and understand the unique challenges of advertising in the roofer space.

Whether you're just getting started with Google Ads or want to optimize existing campaigns, my specialized coaching will give you the strategies to generate more leads and grow your roofer business profitably.

Single session

Roofer Google Ads Power Hour

$199
Book Your Roofer Session

4-pack

Roofer Growth Accelerator (4 Sessions)

$699
Join Roofer Accelerator

Process

Your Roofer Ads Growth Journey

1

Roofer Account Audit

Comprehensive review of your current Google Ads setup, targeting, and performance specific to the roofer market.

2

Custom Roofer Strategy

Build a tailored campaign strategy targeting your ideal customers with the right keywords, ad copy, and bidding approach for roofers.

3

Implementation & Scaling

Hands-on implementation with ongoing optimization to consistently generate high-quality leads for your roofer business.

Why us

Why Choose Specialized Roofer Coaching?

Capture storm damage searches immediately

Get expert guidance on how to leverage this advantage in your Google Ads campaigns to maximize ROI for your roofer business.

Target homeowners researching replacements

Get expert guidance on how to leverage this advantage in your Google Ads campaigns to maximize ROI for your roofer business.

Use call extensions for emergency repairs

Get expert guidance on how to leverage this advantage in your Google Ads campaigns to maximize ROI for your roofer business.

Build remarketing lists for expensive decisions

Get expert guidance on how to leverage this advantage in your Google Ads campaigns to maximize ROI for your roofer business.

Challenges

Common Challenges for Roofers

Storm chasers creating market confusion

This is a common obstacle for roofers advertising online. In our coaching sessions, we'll develop specific strategies to overcome this challenge.

Long sales cycles for full replacements

This is a common obstacle for roofers advertising online. In our coaching sessions, we'll develop specific strategies to overcome this challenge.

Seasonal and weather-dependent demand

This is a common obstacle for roofers advertising online. In our coaching sessions, we'll develop specific strategies to overcome this challenge.

Insurance claim complexity

This is a common obstacle for roofers advertising online. In our coaching sessions, we'll develop specific strategies to overcome this challenge.

Keywords

Popular Keywords for Roofers

These are some of the high-intent keywords we'll explore and optimize for in your campaigns:

roof repair near meroofing companyroof replacementstorm damage roofroof inspection

Results

What clients say

I had never run a FB ads campaign, working with Francesco meant that instead of spending hours figuring out what each option in the ads console meant, or how attribution should work, I could focus on actually launching quickly and effectively, I highly recommend working with Francesco
Fernando Torres
Fernando Torres
FBA and E-comm expert
Working with Francesco has been fantastic because he did not help me only with understanding Ads, but also how to look up what my competitors are doing, plus set up technical aspects such as tracking and Google Analytics. It was nice to learn also, Ads needs their one time to warm up the clients, so the right strategy and funnel needs to be in place. Can only recommend - work with Francesco.
Filipe Miranda
Filipe Miranda
Instagram Entrepreneur
You know what's amazing about Francesco? He doesn't just know the ins and outs of ad platforms - he's actually been in the trenches making them work. When he explains things, it clicks. He takes all these complicated tech concepts and breaks them down into real steps you can actually use. That's pretty rare to find.
Sasha Schriber
Sasha Schriber
Disney Research
If you're a builder, book time with Francesco. He navigated me through the monstrosity called Google Ads UI. But more importantly, he has a natural instinct for spotting marketing problems. And won't hesitate to give you a clear, objective assessment your strategy!
David Nix
David Nix
Builder

Costs & Budget

How much do Google Ads cost for roofers?

Avg. CPC
$5–$18
Avg. Cost Per Lead
$40–$150
Monthly Budget
$1,000–$5,000
Conversion Rate
4–10%

How much do Google Ads cost for roofing companies?

Roofing Google Ads typically cost $1,000–$5,000/month. Average CPC is $5–$18, rising significantly after major storms. Cost per lead ranges from $40–$150 for most roofing keywords. Given average roofing job values of $8,000–$25,000, even $150 CPL is highly profitable if your sales process is solid.

What is the average cost per click for roofing Google Ads?

Roofing Google Ads CPCs average $5–$18. Roof replacement keywords are the most expensive at $10–$25 CPC. Repair terms run $5–$15. Storm damage and insurance claim keywords spike to $15–$35 after weather events. Roof inspection terms are cheaper at $4–$10 CPC.

What is a good cost per lead for roofing Google Ads?

A good CPL for roofing Google Ads is $40–$100 for repair leads and $75–$150 for replacement leads. Post-storm campaigns often achieve $25–$60 CPL due to high urgency and relevance. Given average job values of $8,000–$25,000, a $150 CPL with a 15% close rate delivers $1,000+ revenue per lead on average.

How do roofing companies capitalize on storms with Google Ads?

Within 24–48 hours of a significant storm, increase your daily budget by 2–3x and add storm-specific keywords ('hail damage roof repair', 'storm damage roof inspection'). Target zip codes in the affected area. Response speed matters — homeowners searching after a storm want same-day or next-day appointments. This is the highest-ROI window in roofing advertising.

FAQ

Roofer Google Ads FAQ

How do roofers capitalize on storm damage?

Set up campaigns targeting storm-related keywords and increase budgets immediately after severe weather events in your area. Speed matters—be first in search results when people assess damage.

What's a good cost per lead for roofing?

For repairs, target $50-100 per lead. For replacements worth $10,000+, you can afford $150-300 per lead. The key is tracking leads through to closed jobs and calculating true ROI.

Should roofers use Google Ads or door-knocking?

Both work, but Google Ads reaches people actively looking for solutions. Door-knocking works for storm damage prospecting. Use ads to capture inbound demand while your team prospects outbound.

Ready to Grow Your Roofer Business?

Book your specialized roofer Google Ads session and start generating more leads.

Book Single Session ($199) Roofer Accelerator ($699)