Restaurant Coaching

Google Ads for Restaurants

Restaurants can use Google Ads to drive reservations, online orders, and foot traffic. Local campaigns and search ads help you reach hungry customers at the exact moment they're deciding where to eat.

$199 Book your session

Your coach

Your Restaurant Marketing Coach

Hi, I'm Francesco -- a Google Ads specialist with 15+ years of experience helping businesses scale through paid advertising. I've worked with restaurants across different markets and understand the unique challenges of advertising in the restaurant space.

Whether you're just getting started with Google Ads or want to optimize existing campaigns, my specialized coaching will give you the strategies to generate more leads and grow your restaurant business profitably.

Single session

Restaurant Google Ads Power Hour

$199
Book Your Restaurant Session

4-pack

Restaurant Growth Accelerator (4 Sessions)

$699
Join Restaurant Accelerator

Process

Your Restaurant Ads Growth Journey

1

Restaurant Account Audit

Comprehensive review of your current Google Ads setup, targeting, and performance specific to the restaurant market.

2

Custom Restaurant Strategy

Build a tailored campaign strategy targeting your ideal customers with the right keywords, ad copy, and bidding approach for restaurants.

3

Implementation & Scaling

Hands-on implementation with ongoing optimization to consistently generate high-quality leads for your restaurant business.

Why us

Why Choose Specialized Restaurant Coaching?

Appear when people search 'restaurants near me'

Get expert guidance on how to leverage this advantage in your Google Ads campaigns to maximize ROI for your restaurant business.

Promote special offers and events

Get expert guidance on how to leverage this advantage in your Google Ads campaigns to maximize ROI for your restaurant business.

Drive online ordering and reservations

Get expert guidance on how to leverage this advantage in your Google Ads campaigns to maximize ROI for your restaurant business.

Target tourists and visitors to your area

Get expert guidance on how to leverage this advantage in your Google Ads campaigns to maximize ROI for your restaurant business.

Challenges

Common Challenges for Restaurants

Tight margins make every marketing dollar count

This is a common obstacle for restaurants advertising online. In our coaching sessions, we'll develop specific strategies to overcome this challenge.

Competing with delivery apps and aggregators

This is a common obstacle for restaurants advertising online. In our coaching sessions, we'll develop specific strategies to overcome this challenge.

Seasonal fluctuations in traffic

This is a common obstacle for restaurants advertising online. In our coaching sessions, we'll develop specific strategies to overcome this challenge.

Difficulty tracking offline conversions

This is a common obstacle for restaurants advertising online. In our coaching sessions, we'll develop specific strategies to overcome this challenge.

Keywords

Popular Keywords for Restaurants

These are some of the high-intent keywords we'll explore and optimize for in your campaigns:

restaurants near mebest pizzaItalian restaurantbrunch spotsfine dining

Results

What clients say

I had never run a FB ads campaign, working with Francesco meant that instead of spending hours figuring out what each option in the ads console meant, or how attribution should work, I could focus on actually launching quickly and effectively, I highly recommend working with Francesco
Fernando Torres
Fernando Torres
FBA and E-comm expert
Working with Francesco has been fantastic because he did not help me only with understanding Ads, but also how to look up what my competitors are doing, plus set up technical aspects such as tracking and Google Analytics. It was nice to learn also, Ads needs their one time to warm up the clients, so the right strategy and funnel needs to be in place. Can only recommend - work with Francesco.
Filipe Miranda
Filipe Miranda
Instagram Entrepreneur
You know what's amazing about Francesco? He doesn't just know the ins and outs of ad platforms - he's actually been in the trenches making them work. When he explains things, it clicks. He takes all these complicated tech concepts and breaks them down into real steps you can actually use. That's pretty rare to find.
Sasha Schriber
Sasha Schriber
Disney Research
If you're a builder, book time with Francesco. He navigated me through the monstrosity called Google Ads UI. But more importantly, he has a natural instinct for spotting marketing problems. And won't hesitate to give you a clear, objective assessment your strategy!
David Nix
David Nix
Builder

Costs & Budget

How much do Google Ads cost for restaurants?

Avg. CPC
$0.50–$2
Avg. Cost Per Lead
$3–$15
Monthly Budget
$300–$1,500
Conversion Rate
3–8%

How much do Google Ads cost for restaurants?

Restaurant Google Ads are relatively affordable — budgets of $300–$1,500/month are typical for independent restaurants. Average CPC is $0.50–$2. The challenge is that restaurant margins are thin, so even cheap clicks need to convert to reservations or orders to be worthwhile.

What is the average cost per click for restaurant Google Ads?

Restaurant Google Ads CPCs range from $0.50–$2 for most keywords. 'Restaurants near me' and 'open now' keywords are at the higher end ($1.50–$3) due to high conversion intent. Cuisine-specific terms ('best sushi', 'Italian restaurant') are cheaper at $0.50–$1.50.

What is a good cost per reservation from Google Ads for restaurants?

A good cost per reservation from Google Ads is $3–$10 for casual dining and $5–$20 for fine dining. Online ordering conversions should cost $2–$8. Given average table values of $40–$150+, even $15–$20 per booking is profitable if guests return.

Should restaurants use Google Ads or social media advertising?

Both serve different goals. Google captures people actively searching 'restaurants near me' with immediate intent — high conversion, lower creative burden. Facebook and Instagram build brand awareness and drive event promotion. For immediate reservations and orders, Google typically delivers faster ROI. Most restaurants benefit from both.

FAQ

Restaurant Google Ads FAQ

Is Google Ads worth it for restaurants?

Yes, if done right. Focus on high-intent searches like 'restaurant reservations tonight' and use location extensions. Many restaurants see 5-10x return on ad spend when targeting properly.

How do I track if Google Ads actually brings customers?

We set up conversion tracking for online reservations and orders, plus call tracking for phone bookings. For walk-ins, we can use store visit conversions if you have enough traffic.

Should I bid on competitor restaurant names?

It can work for capturing competitive searches, but it's often expensive. Better to focus on cuisine types and 'near me' searches where intent is clearer.

Ready to Grow Your Restaurant Business?

Book your specialized restaurant Google Ads session and start generating more leads.

Book Single Session ($199) Restaurant Accelerator ($699)