Real Estate Agent Coaching

Google Ads for Real Estate Agents

Real estate agents face intense competition online. Google Ads helps you capture leads from buyers and sellers actively searching for properties or looking to list their homes.

$199 Book your session

Your coach

Your Real Estate Agent Marketing Coach

Hi, I'm Francesco -- a Google Ads specialist with 15+ years of experience helping businesses scale through paid advertising. I've worked with real estate agents across different markets and understand the unique challenges of advertising in the real estate agent space.

Whether you're just getting started with Google Ads or want to optimize existing campaigns, my specialized coaching will give you the strategies to generate more leads and grow your real estate agent business profitably.

Single session

Real Estate Agent Google Ads Power Hour

$199
Book Your Real Estate Agent Session

4-pack

Real Estate Agent Growth Accelerator (4 Sessions)

$699
Join Real Estate Agent Accelerator

Process

Your Real Estate Agent Ads Growth Journey

1

Real Estate Agent Account Audit

Comprehensive review of your current Google Ads setup, targeting, and performance specific to the real estate agent market.

2

Custom Real Estate Agent Strategy

Build a tailored campaign strategy targeting your ideal customers with the right keywords, ad copy, and bidding approach for real estate agents.

3

Implementation & Scaling

Hands-on implementation with ongoing optimization to consistently generate high-quality leads for your real estate agent business.

Why us

Why Choose Specialized Real Estate Agent Coaching?

Target buyers searching for specific neighborhoods

Get expert guidance on how to leverage this advantage in your Google Ads campaigns to maximize ROI for your real estate agent business.

Capture seller leads with 'sell my house' keywords

Get expert guidance on how to leverage this advantage in your Google Ads campaigns to maximize ROI for your real estate agent business.

Retarget website visitors through the buying journey

Get expert guidance on how to leverage this advantage in your Google Ads campaigns to maximize ROI for your real estate agent business.

Build brand awareness in your farm area

Get expert guidance on how to leverage this advantage in your Google Ads campaigns to maximize ROI for your real estate agent business.

Challenges

Common Challenges for Real Estate Agents

Competition from Zillow, Redfin, and other portals

This is a common obstacle for real estate agents advertising online. In our coaching sessions, we'll develop specific strategies to overcome this challenge.

Long sales cycles (months to close)

This is a common obstacle for real estate agents advertising online. In our coaching sessions, we'll develop specific strategies to overcome this challenge.

High cost per lead in competitive markets

This is a common obstacle for real estate agents advertising online. In our coaching sessions, we'll develop specific strategies to overcome this challenge.

Difficulty standing out from other agents

This is a common obstacle for real estate agents advertising online. In our coaching sessions, we'll develop specific strategies to overcome this challenge.

Keywords

Popular Keywords for Real Estate Agents

These are some of the high-intent keywords we'll explore and optimize for in your campaigns:

homes for salereal estate agent near mesell my house fastproperty listingsbuyer's agent

Results

What clients say

I had never run a FB ads campaign, working with Francesco meant that instead of spending hours figuring out what each option in the ads console meant, or how attribution should work, I could focus on actually launching quickly and effectively, I highly recommend working with Francesco
Fernando Torres
Fernando Torres
FBA and E-comm expert
Working with Francesco has been fantastic because he did not help me only with understanding Ads, but also how to look up what my competitors are doing, plus set up technical aspects such as tracking and Google Analytics. It was nice to learn also, Ads needs their one time to warm up the clients, so the right strategy and funnel needs to be in place. Can only recommend - work with Francesco.
Filipe Miranda
Filipe Miranda
Instagram Entrepreneur
You know what's amazing about Francesco? He doesn't just know the ins and outs of ad platforms - he's actually been in the trenches making them work. When he explains things, it clicks. He takes all these complicated tech concepts and breaks them down into real steps you can actually use. That's pretty rare to find.
Sasha Schriber
Sasha Schriber
Disney Research
If you're a builder, book time with Francesco. He navigated me through the monstrosity called Google Ads UI. But more importantly, he has a natural instinct for spotting marketing problems. And won't hesitate to give you a clear, objective assessment your strategy!
David Nix
David Nix
Builder

Costs & Budget

How much do Google Ads cost for real estate agents?

Avg. CPC
$1.50–$5
Avg. Cost Per Lead
$20–$100
Monthly Budget
$500–$3,000
Conversion Rate
2–5%

How much do Google Ads cost for real estate agents?

Real estate Google Ads typically cost $500–$3,000/month for individual agents. Average CPC is $1.50–$5 for most keywords, with seller-intent terms at the higher end. Cost per lead ranges from $20–$75 for buyer leads and $40–$100 for seller leads. A single closed transaction easily justifies months of ad spend.

What is the average cost per click for real estate Google Ads?

Real estate Google Ads CPCs average $1.50–$5 for most keywords. Seller-intent keywords like 'sell my house fast' cost $3–$8. Generic 'homes for sale' and 'real estate agent' terms are mid-range at $2–$5. Hyper-local neighborhood keywords ('homes for sale in [neighborhood]') are cheaper at $1–$3 and often convert better.

What is a good cost per lead for real estate Google Ads?

A good CPL for real estate Google Ads is $20–$75 for buyer leads and $50–$150 for seller leads. The key metric is cost per closed transaction — if 1 in 20 leads closes at a $7,000 commission, a $100 CPL delivers 35:1 ROAS.

How do real estate agents compete with Zillow on Google Ads?

You can't outspend Zillow on broad terms, but you don't need to. Focus on hyper-local keywords (specific neighborhoods and streets), seller-intent terms portals underserve, and long-tail searches ('3 bedroom homes for sale in [neighborhood]'). These have lower CPCs and higher purchase intent.

FAQ

Real Estate Agent Google Ads FAQ

How can I compete with Zillow on Google Ads?

You can't outspend them, but you can out-target them. Focus on hyper-local keywords, specific neighborhoods, and seller intent keywords that portals don't prioritize.

What's a good cost per lead for real estate?

Expect $20-75 for buyer leads and $50-150 for seller leads in most markets. The key is lead nurturing—real estate has long cycles, so track leads through closing.

Should I run Google Ads or Facebook Ads for real estate?

Both serve different purposes. Google captures active searchers (higher intent). Facebook is better for brand building and seller prospecting. I recommend starting with Google for immediate leads.

Ready to Grow Your Real Estate Agent Business?

Book your specialized real estate agent Google Ads session and start generating more leads.

Book Single Session ($199) Real Estate Agent Accelerator ($699)