How to Fix Conversion Tracking Not Working
Without accurate tracking, you're flying blind. Broken tracking means you can't optimize effectively and may be making decisions based on incomplete data.
Symptoms
- Zero conversions despite getting traffic
- Conversion numbers don't match reality
- Analytics and ad platform data don't match
- Automated bidding not optimizing
Root Causes
- Pixel or tag not firing
- Wrong conversion action configured
- Thank you page issues
- Cross-domain tracking problems
- Cookie consent blocking tracking
How to Fix It
1
Test pixel/tag with platform debugging tools
2
Verify conversion action configuration
3
Implement server-side tracking as backup
4
Set up Google Tag Manager for easier management
5
Ensure consent mode is properly configured
⚡ Quick Wins — Do These First
Use Google Tag Assistant or Meta Pixel Helper
Submit a test conversion manually
Check if thank you page URL is correct
Verify conversion window settings
Related Concepts
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