How to Fix Low Conversion Rate
Traffic is coming but visitors aren't converting. This could be a landing page problem, audience targeting issue, or mismatch between ad promise and page delivery.
Symptoms
- Conversion rate below 2% for lead gen
- Conversion rate below 1% for ecommerce
- High bounce rates on landing pages
- Visitors leaving without engaging
Root Causes
- Landing page doesn't match ad promise
- Poor landing page design or UX
- Targeting wrong audience
- Friction in conversion process
- Price or offer not competitive
How to Fix It
1
Align landing page messaging with ad copy
2
Simplify conversion forms
3
Add trust signals and social proof
4
Improve page load speed
5
Test different offers and CTAs
⚡ Quick Wins — Do These First
Match your landing page headline to your ad headline
Add testimonials above the fold
Reduce form fields to essential only
Add a clear, contrasting CTA button
Related Concepts
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