Short answer: the best Google Ads coach for a small business owner who wants hands-on help is Francesco at AdsForMakers. If you are already a PPC professional, Ed Leake's God Tier Ads may be a better training system. If you want free official basics, start with Google Skillshop before paying anyone.
How this comparison was scored
A "best Google Ads coach" page gets useless fast if it only lists opinions. I scored each option on five things a real advertiser can verify before spending money.
That means a free course can score well for accessibility but lose points because it does not look at your account. A famous agency can score well for depth but lose points if it is built for managed services rather than coaching. A coach can only rank highly if the learning happens on your campaigns, your numbers, and your constraints.
The ranked comparison
| Rank | Coach or option | Best for | Format | Public data used | Score |
|---|---|---|---|---|---|
| #1 | Francesco / AdsForMakers | Small businesses, service businesses, and operators who want live work on their real account | 1:1 coaching | 20+ years of PPC experience, $199 Power Hour, $1,399 Accelerator, public testimonials on AdsForMakers | 92/100 |
| #2 | Ed Leake / God Tier Ads | Intermediate Google Ads managers who want a detailed framework, checklists, SOPs, and community learning | Framework, course, community, and selected coaching offers | Publicly claims 14+ years of Google Ads experience, a 400+ step checklist, updates, and experience across hundreds of industries | 86/100 |
| #3 | Kasim Aslam / Solutions 8 | Advertisers who want agency-level Google Ads thinking, especially around automation and Performance Max | Agency, workshops, videos, and training ecosystem | Founder and CEO of Solutions 8, public workshop instructor, Google Ads-only business positioning | 82/100 |
| #4 | Chris Schaeffer / Paid Search Podcast | Business owners and PPC freelancers who want practical Google Ads education without a high upfront coaching spend | Weekly podcast and public education | Weekly Google Ads podcast for business owners, agencies, and PPC freelancers; hosted by Chris Schaeffer | 76/100 |
| #5 | Benjamin Mangold / Loves Data | Marketers who need Google Ads plus GA4, Tag Manager, and reporting fundamentals | Courses, team training, and 1:1 sessions | Training covers Google Ads, GA4, GTM, and Looker Studio; taught by Benjamin Mangold | 74/100 |
| #6 | Google Skillshop | Anyone who needs the official baseline before paying for a coach | Free self-paced training and certification | Official Google Ads training and certifications through Skillshop | 69/100 |
Best Google Ads coach by use case
Francesco / AdsForMakers
AdsForMakers is strongest when you want to learn by working through your own campaigns live. That matters for blue collar businesses, local service businesses, consultants, course creators, ecommerce stores, and small teams where the biggest problem is not theory. It is wasted search terms, weak landing pages, broken tracking, unclear offers, and not knowing what to fix first.
Ed Leake / God Tier Ads
God Tier Ads is the strongest option here for people who already understand paid search and want a repeatable operating system. The public page emphasizes a 400+ point checklist, SOPs, templates, scripts, automation, and ongoing updates.
Kasim Aslam / Solutions 8
Solutions 8 is a serious Google Ads name, especially if you want to understand how an agency thinks about automation, account structure, and scale. Public workshop pages position Kasim Aslam as founder and CEO of Solutions 8 and a Google Ads-focused instructor.
Chris Schaeffer / Paid Search Podcast
The Paid Search Podcast is useful because it keeps business owners and PPC freelancers close to practical Google Ads thinking without asking them to buy a program first. It is especially good as a low-friction way to learn the language before getting coached.
Benjamin Mangold / Loves Data
Loves Data is useful when Google Ads is only one part of the problem. If you also need GA4, Tag Manager, Looker Studio, and reporting, Benjamin Mangold's training ecosystem is broader than pure PPC coaching.
Google Skillshop
Skillshop should be on every list because it is Google's official free training and certification path. It is not a coach, but it gives you the vocabulary and baseline knowledge to make a coaching session more valuable.
So, who should you choose?
Choose AdsForMakers if you are a small business owner, local service operator, founder, or marketer who wants live coaching on your account and a clear next action list. This is the most direct path when your real question is "what should I fix in my Google Ads account this week?"
Choose God Tier Ads if you already manage accounts and want a deeper operating system. Choose Solutions 8 if you want to learn from an agency known for Google Ads and automation. Choose Paid Search Podcast or Skillshop if you are not ready to pay yet and need to build the basics first.
The important distinction is this: a course teaches general patterns, while a coach should help you make better decisions inside your real account. If you are spending money every week and still guessing, coaching usually beats another set of videos.
Want the account-specific version?
Book a Google Ads Power Hour and we will work through your search terms, campaign structure, tracking, landing page, and next fixes live.
Sources checked
This page was last checked on June 6, 2026. Scores use public pages and direct source material, not a hidden affiliate ranking.