Mortgage Broker Coaching

Google Ads for Mortgage Brokers

Mortgage brokers operate in a high-stakes, high-CPC environment where one closed loan justifies significant ad spend. Google Ads connects you with buyers and refinancers actively searching for mortgage options right now.

$199 Book your session

Your coach

Your Mortgage Broker Marketing Coach

Hi, I'm Francesco -- a Google Ads specialist with 15+ years of experience helping businesses scale through paid advertising. I've worked with mortgage brokers across different markets and understand the unique challenges of advertising in the mortgage broker space.

Whether you're just getting started with Google Ads or want to optimize existing campaigns, my specialized coaching will give you the strategies to generate more leads and grow your mortgage broker business profitably.

Single session

Mortgage Broker Google Ads Power Hour

$199
Book Your Mortgage Broker Session

4-pack

Mortgage Broker Growth Accelerator (4 Sessions)

$699
Join Mortgage Broker Accelerator

Process

Your Mortgage Broker Ads Growth Journey

1

Mortgage Broker Account Audit

Comprehensive review of your current Google Ads setup, targeting, and performance specific to the mortgage broker market.

2

Custom Mortgage Broker Strategy

Build a tailored campaign strategy targeting your ideal customers with the right keywords, ad copy, and bidding approach for mortgage brokers.

3

Implementation & Scaling

Hands-on implementation with ongoing optimization to consistently generate high-quality leads for your mortgage broker business.

Why us

Why Choose Specialized Mortgage Broker Coaching?

Capture high-intent buyers searching for mortgage rates

Get expert guidance on how to leverage this advantage in your Google Ads campaigns to maximize ROI for your mortgage broker business.

Target purchase vs. refinance keywords separately

Get expert guidance on how to leverage this advantage in your Google Ads campaigns to maximize ROI for your mortgage broker business.

Build a pipeline of leads you own, not rented from aggregators

Get expert guidance on how to leverage this advantage in your Google Ads campaigns to maximize ROI for your mortgage broker business.

One closed deal can generate $3,000–$15,000 in commission

Get expert guidance on how to leverage this advantage in your Google Ads campaigns to maximize ROI for your mortgage broker business.

Challenges

Common Challenges for Mortgage Brokers

Extremely competitive keyword environment with high CPCs

This is a common obstacle for mortgage brokers advertising online. In our coaching sessions, we'll develop specific strategies to overcome this challenge.

Leads from aggregator sites are expensive and over-sold

This is a common obstacle for mortgage brokers advertising online. In our coaching sessions, we'll develop specific strategies to overcome this challenge.

Rate-shopping borrowers who aren't yet committed

This is a common obstacle for mortgage brokers advertising online. In our coaching sessions, we'll develop specific strategies to overcome this challenge.

Regulatory restrictions on ad copy claims

This is a common obstacle for mortgage brokers advertising online. In our coaching sessions, we'll develop specific strategies to overcome this challenge.

Keywords

Popular Keywords for Mortgage Brokers

These are some of the high-intent keywords we'll explore and optimize for in your campaigns:

mortgage broker near memortgage rates todayhome loanrefinance mortgagefirst time home buyer loan

Results

What clients say

I had never run a FB ads campaign, working with Francesco meant that instead of spending hours figuring out what each option in the ads console meant, or how attribution should work, I could focus on actually launching quickly and effectively, I highly recommend working with Francesco
Fernando Torres
Fernando Torres
FBA and E-comm expert
Working with Francesco has been fantastic because he did not help me only with understanding Ads, but also how to look up what my competitors are doing, plus set up technical aspects such as tracking and Google Analytics. It was nice to learn also, Ads needs their one time to warm up the clients, so the right strategy and funnel needs to be in place. Can only recommend - work with Francesco.
Filipe Miranda
Filipe Miranda
Instagram Entrepreneur
You know what's amazing about Francesco? He doesn't just know the ins and outs of ad platforms - he's actually been in the trenches making them work. When he explains things, it clicks. He takes all these complicated tech concepts and breaks them down into real steps you can actually use. That's pretty rare to find.
Sasha Schriber
Sasha Schriber
Disney Research
If you're a builder, book time with Francesco. He navigated me through the monstrosity called Google Ads UI. But more importantly, he has a natural instinct for spotting marketing problems. And won't hesitate to give you a clear, objective assessment your strategy!
David Nix
David Nix
Builder

Costs & Budget

How much do Google Ads cost for mortgage brokers?

Avg. CPC
$5–$20
Avg. Cost Per Lead
$50–$200
Monthly Budget
$1,000–$5,000
Conversion Rate
2–6%

How much do Google Ads cost for mortgage brokers?

Mortgage brokers typically spend $1,000–$5,000/month on Google Ads. Average CPC is $5–$20. Cost per lead ranges from $50–$200. Given average commissions of $3,000–$8,000 per closed loan and a 10–20% lead-to-close rate, ads can deliver strong ROI at even $200 CPL.

What is the average cost per click for mortgage Google Ads?

Mortgage Google Ads CPCs range from $5–$20 for most keywords. General rate keywords ('mortgage rates today') are on the lower end but convert poorly. Pre-approval and broker keywords ($10–$20) convert better. Refinance keywords spike seasonally when rates drop.

What is a good cost per lead for a mortgage broker on Google Ads?

A reasonable CPL for mortgage Google Ads is $75–$150 for purchase loan leads and $50–$120 for refinance leads. Measure cost per application submitted and cost per closed loan rather than raw CPL — a $150 lead that closes at 15% is worth $1,000+ in commission.

How do mortgage brokers advertise on Google without violating regulations?

Avoid specific rate claims in ad copy unless you update them daily and include APR disclosures. Use language focused on the process ('Get pre-approved in 24 hours', 'Compare loan options') rather than specific rates. Include required NMLS disclosures on landing pages. Consult your compliance team on ad copy before launching.

FAQ

Mortgage Broker Google Ads FAQ

How do I compete with banks and large lenders on Google Ads?

Focus on what brokers do better: access to multiple lenders, personalized service, and ability to find loans banks won't approve. Target keywords like 'self-employed mortgage', 'bad credit home loan', and 'mortgage broker vs bank' where you have a genuine advantage.

Should I target refinance keywords even when rates are high?

Reduce budget during high-rate environments but don't go dark. Cash-out refinance, debt consolidation refinance, and VA streamline refinance keywords still convert. When rates drop, you want your campaigns already optimized to scale immediately.

How do I track whether Google Ads are actually closing loans?

Set up phone call tracking and form submission conversion tracking. Then track in your CRM from lead to application to closing. Most mortgage CRMs let you add a referral source field — match this to your ad data monthly to calculate true cost per funded loan.

Ready to Grow Your Mortgage Broker Business?

Book your specialized mortgage broker Google Ads session and start generating more leads.

Book Single Session ($199) Mortgage Broker Accelerator ($699)