Your coach

Your Social Media Book Marketing Coach

Hi, I'm Francesco -- a Facebook Ads specialist with 15+ years of experience helping authors and writers build engaged reader communities through social media. I've helped countless authors leverage Facebook and Instagram advertising to discover new readers, build author platforms, and create lasting connections with their audience through strategic visual storytelling and community engagement.

Whether you're building your author brand, launching a new book, or want to cultivate a loyal reader community, my specialized Facebook advertising coaching will give you the strategies to leverage social media for sustainable book sales and readership growth.

What you get

Author Facebook Ads Power Hour

✓ 60-minute 1-on-1 coaching focused on YOUR book and social media presence.
✓ Visual storytelling strategies for book covers, quotes, and behind-the-scenes content.
✓ Interest-based targeting to reach readers who love your genre.
✓ Facebook and Instagram campaign optimization for book promotion.
✓ Reader community building and engagement strategies.
✓ Video content creation for book trailers and author introductions.
✓ Lead magnet promotion for newsletter growth and reader acquisition.
✓ Lookalike audience creation from your existing readers.
✓ Hands-on campaign setup with real-time optimization guidance.
✓ Written action plan and session recording for future reference.

Book Your Author Session

Limited spots available for author coaching.

Go deeper

Author Social Media Accelerator (4 Sessions)

$699

✓ Four intensive 60-minute social media marketing focused sessions.
✓ Complete author brand and social media strategy development.
✓ Advanced visual content creation and storytelling campaigns.
✓ Multi-platform strategy across Facebook, Instagram, and other social channels.
✓ Reader community engagement and retention optimization.
✓ Influencer partnerships and book blogger outreach strategies.
✓ Email support between sessions for ongoing guidance.
✓ Complete transformation of your social media book marketing strategy.

Join Social Media Accelerator

Limited enrollment for maximum attention.

Process

Your Social Media Book Marketing Journey

Brand & Content Audit

Comprehensive review of your author brand, social media presence, and visual content strategy.

Reader Community Strategy

Create a customized Facebook Ads strategy focused on building engaged reader communities around your books.

Implementation & Community Growth

Hands-on implementation with ongoing optimization for sustained reader engagement and community building.

Why Facebook Ads

Why Choose Facebook Ads for Authors?

Visual Storytelling Power

Facebook and Instagram excel at visual content - perfect for showcasing book covers, sharing quotes, behind-the-scenes content, and creating emotional connections with potential readers through compelling imagery and videos.

Interest-Based Reader Discovery

Target readers based on their interests in specific authors, book genres, literary magazines, and reading habits. Find people who don't know about you yet but will love your books.

Community Building & Engagement

Build lasting relationships with readers through social engagement, author updates, and community building that goes beyond just selling books - create devoted fans who eagerly await your next release.

Cost-Effective Reader Acquisition

Facebook ads often provide lower cost-per-click than search ads, making them ideal for authors with limited budgets who want to reach large audiences of potential readers affordably.

Who it's for

Perfect For Authors & Writers Who...

Want Visual Book Marketing

You understand that books are visual products and want to leverage beautiful book covers, quotes, and storytelling content to attract readers on social media.

Need Reader Community Building

You want to build a loyal community of readers who engage with your content, share your books, and become advocates for your work across social media.

Target Specific Interests

You want to reach readers based on their interests in similar authors, book genres, or literary themes rather than just search keywords.

Have Limited Ad Budget

You're looking for cost-effective ways to reach large audiences of potential readers without the higher costs of search advertising.

Start Your Social Media Journey

Results

Success Stories from Authors

Have hacked around with meta ads for a few years for my consulting course - mostly has gone well but finally know what I'm doing after a few sessions with Francesco - world class coaching here.

Paul Millerd

Author of "The Pathless Path"

Tripled my newsletter subscribers in 2 weeks 🙌 • March 3: 1,131 subs • March 18: 3,409 subs All using Facebook ads with the help of @giftedio

Hassan Osman

Best Seller Course Creator and Author

Working with Francesco has been fantastic because he did not help me only with understanding Ads, but also how to look up what my competitors are doing, plus set up technical aspects such as tracking and Google Analytics. It was nice to learn also, Ads needs their one time to warm up the clients, so the right strategy and funnel needs to be in place. Can only recommend - work with Francesco.

Filipe Miranda

Instagram Entrepreneur

You know what's amazing about Francesco? He doesn't just know the ins and outs of ad platforms - he's actually been in the trenches making them work. When he explains things, it clicks. He takes all these complicated tech concepts and breaks them down into real steps you can actually use. That's pretty rare to find.

Sasha Schriber

Disney Research

FAQ

Facebook Ads for Authors FAQ

Why Facebook Ads vs Google Ads for books?

Facebook excels at discovery marketing - finding readers who don't know about you yet but will love your books. It's visual, interest-based, and great for building communities. Google is better for people already searching for books like yours. Many successful authors use both.

What content works best for book promotion on Facebook?

Visual content performs best: beautiful book covers, compelling quotes from your book, behind-the-scenes writing content, author photos, and book trailers. User-generated content from readers also works exceptionally well.

How do I target readers without being too broad?

Start with interests in similar authors, specific book genres, literary magazines, and reading-related behaviors. Use Facebook's detailed targeting to layer interests and create focused audience segments that match your ideal reader profile.

Should I promote my book directly or build an email list first?

Both strategies work, but building an email list often provides better long-term ROI. Use lead magnets like free short stories, character guides, or exclusive content to capture emails, then nurture those relationships into book sales.

How much should I spend on Facebook ads as an author?

Start with $5-10 per day to test audiences and creative content. Once you find what works, you can scale up. Many successful indie authors spend $300-1000+ monthly on Facebook ads, but start small and scale based on results.

Can Facebook ads work for any book genre?

Yes, but some genres perform better than others. Romance, thriller, fantasy, and self-help tend to do very well. Literary fiction can be more challenging but still successful with the right targeting and creative approach.

Facebook Ads Coaching for Authors & Writers