Google Ads Quickstart Guide Book Cover

Google Ads Quickstart Guide for Makers, Indiehackers & Solopreneurs

Master Google Ads without the fluff. A practical guide to get customers and validate your product through targeted advertising.

What's inside

  • Setting up your first campaign from scratch
  • Understanding keywords and match types
  • Creating high-converting ad copy
  • Budget optimization strategies
  • Analytics and performance tracking

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Screenshots

Inside the Guide

The guide shares insights and data from real campaigns:

Campaign Setup Screenshot Campaign Setup Screenshot

Basic and advanced strategies, hands-on examples.

Keyword Research Tool Keyword Research Tool

Video lesson

Sample Video Lesson

Sample video lesson from the VIP package:


Contents

Table of Contents (85 pages)

INTRO (MARKETING 101)

THE TRINITY AND THE AUCTION

QUICKSTART

Campaign Setup

  • STEP 1 - Campaign Creation
  • STEP 2 - Keywords
  • STEP 3 - Creative (ads)
  • STEP 4 - Budget
  • STEP 5 - START!
  • STEP 6 - Optimization
  • STEP 7 - To the moon...
  • STEP 8 - End game

In-Depth Guides

  • IN DEPTH 1 - TRACKING
  • IN DEPTH 2 - COPYWRITING 101
  • IN DEPTH 3 - BUDGETS & SCALING
  • IN DEPTH 4 - LANDING PAGES
  • IN DEPTH 5 - ROI
  • IN DEPTH 6 - CONVERSIONS SETUP (WITH GOOGLE TAG MANAGER)

X.COM CHATS (Case Studies)


FAQ

Frequently Asked Questions

Is this guide suitable for complete beginners?

Yes! The guide is very essential, teaching you only the good parts. No prior Google Ads experience is required.

How long will it take to implement everything?

You can set up your first campaign in an hour or so. But Google Ads is a long game that requires time.

Do you provide support?

Yes, with the VIP package you get a support call. Also, you can always write me an email, and I'll get back to you. You can also book a 1:1 session with me.


Reviews

What Readers Are Saying

Very relevant, I recommend the book. Francesco is a digital marketing legend!
Nathan
Well structured and very insightful content on how to use Google Ads for keyword research and convert a cold audience. If you're already running ads, you might as well pick up the VIP package with the included 30 minute call.
Nesters
Great guide and easy read. Very informative!
Owen
Twitter review 1

Testimonials

What Others Say

Have hacked around with meta ads for a few years for my consulting course - mostly has gone well but finally know what I'm doing after a few sessions with Francesco - world class coaching here.
Paul Millerd
Paul Millerd
Author of "The Pathless Path"
Tripled my newsletter subscribers in 2 weeks. March 3: 1,131 subs. March 18: 3,409 subs. All using Facebook ads with the help of @giftedio
Hassan Osman
Hassan Osman
Best Seller Course Creator and Author
If you're a builder, book time with Francesco. He navigated me through the monstrosity called Google Ads UI. But more importantly, he has a natural instinct for spotting marketing problems. And won't hesitate to give you a clear, objective assessment your strategy!
David Nix
David Nix
Builder
Francesco's expertise in ecommerce and digital marketing has been invaluable. He helped us scale multiple ecommerce businesses with his strategic approach to growth. His ability to identify opportunities and solve complex challenges made a real difference in our success.
Stefano Ramponi
Stefano Ramponi
CEO, LipsiaGroup
Francesco helped me take my personal training business to the next level. I was not sure about how to run ads, what kind of images or videos to use and even the general strategy. But he empowered me and gave me the confidence to take decisions. Invaluable.
Owen Schoeman
Owen Schoeman
Professional Personal Trainer
You know what's amazing about Francesco? He doesn't just know the ins and outs of ad platforms - he's actually been in the trenches making them work. When he explains things, it clicks. He takes all these complicated tech concepts and breaks them down into real steps you can actually use. That's pretty rare to find.
Sasha Schriber
Sasha Schriber
Disney Research
I had never run a FB ads campaign, working with Francesco meant that instead of spending hours figuring out what each option in the ads console meant, or how attribution should work, I could focus on actually launching quickly and effectively, I highly recommend working with Francesco
Fernando Torres
Fernando Torres
FBA and E-comm expert

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