Learn Google Ads & Facebook Ads

No fluff. Just practical guides and hands-on support to help you succeed with digital advertising.

Books Blog Consulting

My Books

The Google Ads Guide Quickstart

No bullshit, quickstart guide to get customers and valid your product through Google Ads.

Google Ads Quickstart Makers

My Latest Free Videos

Watch All Videos

Facebook & Instagram Ads Masterclass | Part 3

Advanced strategies and optimization techniques for Facebook and Instagram advertising campaigns.

Facebook Instagram Ads

Facebook & Instagram Ads Masterclass | Part 2

A practical approach to the Business Manager and the Ads Manager with a focus on reporting and tracking.

Facebook Instagram Ads

1:1 Consultations

Single Session

One-time 50-minute consultation to discuss your specific ads strategy and challenges.

50 minutes 1:1 Session

4-Pack Sessions

Four 50-minute consultations to be used within 3 months. Perfect for ongoing support and strategy refinement.

50 minutes 1:1 Session 4 Sessions 3 months validity

Unlimited Access

Unlimited access to 1:1 consultations. Ideal for businesses requiring continuous guidance and support.

Unlimited 1:1 Session

Managed Ads NEW

Let me manage your ads for you

Skip the learning curve and let a professional handle your advertising campaigns. I'll take care of strategy, setup, optimization, and reporting.

Learn More

My Newsletter

About Me

Hey, I'm Francesco!

My journey in digital advertising began in 2006 when I placed my first Google Ads campaign. Since then, I've accumulated extensive experience managing over 40,000 campaigns across various platforms, serving businesses of all sizes and budgets.

Throughout my career, I've:

Owned and operated 2 successful agencies
Led 2 startups to successful exits
Built innovative technology integrating with Google and Meta platforms
Secured a patent in AI-driven marketing automation (with a second one pending)

Today, I'm passionate about sharing my knowledge and experience to help others navigate the complex world of digital advertising, whether you're a maker, indiehacker, or solopreneur.

What Others Say

"Francesco's expertise in ecommerce and digital marketing has been invaluable. He helped us scale multiple ecommerce businesses with his strategic approach to growth. His ability to identify opportunities and solve complex challenges made a real difference in our success."

Stefano Ramponi

CEO, LipsiaGroup

"Francesco helped me take my personal training business to the next level. I was not sure about how to run ads, what kind of images or videos to use and even the general strategy. But he empowered me and gave me the confidence to take decisions. Unvaluable."

Owen Schoeman

Professional Personal Trainer

"You know what's amazing about Francesco? He doesn't just know the ins and outs of ad platforms - he's actually been in the trenches making them work. When he explains things, it clicks. He takes all these complicated tech concepts and breaks them down into real steps you can actually use. That's pretty rare to find."

Sasha Schriber

Disney Research

"I had never run a FB ads campaign, working with Francesco meant that instead of spending hours figuring out what each option in the ads console meant, or how attribution should work, I could focus on actually launching quickly and effectively, I highly recommend working with Francesco"

Fernando Torres

FBA and E-comm expert